Facebook is an invaluable tool for connecting your car dealership with buyers—but it requires real skill and strategy to use it correctly. Developing a judicious, organic content strategy is challenging in and of itself—but finding success with the Facebook Ads […]
In Facebook, auto dealerships find an invaluable tool for marketing and outreach. Not only does Facebook boast incredible reach—literally billions of people—but its celebrated Facebook Ads platform allows for a staggering range of options, including different ways to target ads […]
Search engine optimization refers to the tools and strategies you implement to achieve better, more competitive rankings on the Google Search Engine Results Page—and as such, it’s really an investment in the long-term success of your dealership. The question many […]
Auto dealers have practically limitless options for marketing their inventory—and of course, some work better than others. The trick is determining which marketing methods truly get results. For instance, does the Facebook Ads platform carry much promise for car dealerships, […]
So far, this year hasn’t been especially great for auto sales; while numbers are by no means in the toilet, they also haven’t shown very much growth. That could be changing, though—and soon. Though March sales figures are still being […]
As a used car dealer, you have a lot of marketing tools available to you, all with their own strengths and advantages. The problem is, you probably don’t have the budget to implement all of these tools and platforms, which […]
There’s an old saying in marketing, that content is king. There’s really a lot of truth to that. No matter the specifics of your marketing endeavors, you need to tell people what your company is, what it does, and what […]
When setting up a new website for your auto dealership, you want something that will look professional. You want something that will provide meaningful information to potential clients. You want something that will capture leads. And of course, you want […]
Auto dealers have one very big advantage: The products they are selling are inherently interesting, inherently fun to look at, inherently cool. While a tax attorney or a vacuum cleaner salesperson might struggle with the implicit un-sexiness of their industry, […]
There is a little bit of confusion concerning the nature of Facebook Ads—and more specifically, the cost involved. We are advocates for the Facebook Ads platform, for reasons outlined in other posts, but we are often met with hesitation from […]