The Value of SEO Friendly Writing Services for Car Dealers

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There’s an old saying in marketing, that content is king. There’s really a lot of truth to that. No matter the specifics of your marketing endeavors, you need to tell people what your company is, what it does, and what value it provides. There’s simply no way to do that without written content, and that includes website content, blogs, and beyond.

Written content has a few functions, though. It should certainly provide value to the reader, establishing trust and driving sales. It can also help your website to be discovered in the first place, though, by contributing SEO value. Of course, this depends on you having content that was written specifically to be SEO friendly.

This is a marketing skillset unto itself, and it’s something we really recommend leaving to the professionals: A skilled SEO writing company can help you to tell the story of your dealership in a way that offers value to human readers and to search engine algorithms—a win-win.

With that said, there are some DIY content writing steps you can follow to align your dealership website with SEO basics. We’ll offer just a few of them.

Writing with SEO in Mind

Write for human readers. Actually, the best thing you can remember while writing your website content is to make it relevant and actionable for human readers. Google wants to provide its search engine users with meaningful content that answers their queries—so if you can do that, you’ll definitely be on the right track.

Use keywords naturally. You should definitely have some keywords to guide your efforts, but don’t try to shoehorn them into every sentence or even every paragraph. Try to use them in titles and section subheadings, but other than that, use them as organically as possible.

Include calls to action. Every page of your dealership website should have a strong call to action, showing the reader what steps he or she should be taking next.

Include NAP. You’ll also want to make sure that each page of your site includes your NAP data—that is, the name, address, and phone number for your dealership.

Include some internal links. Again, the key here is to be natural and judicious. Not every page needs a million links but do link to internal resources when appropriate. Make it easy for readers—and search bots—to navigate your content.

Be substantive. There’s not necessarily a desired word count you need to hit, but do try to provide some real, meaningful information. A page full of fluffy placeholder text simply isn’t going to have much SEO value.

Get Help from an SEO Writing Company

Again, though, to take your SEO writing to the next level, we recommend working with professionals. Get My Auto has years of experience in automotive SEO, and we can help give your content a complete makeover. Contact us today to learn more about our automotive SEO writing services.

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