When launching a used car dealership, one of the terms you’ll hear thrown around quite a bit is floor planning. No, this isn’t a reference to the layout of your physical space. Rather, your dealer floor plan refers to an […]
A lot of private auto sellers use Craigslist to find buyers and facilitate their transactions. It makes sense: Craigslist is a good, low-hassle way for car sellers and buyers to connect, without all the overhead you encounter on other sites. […]
Everybody loves to receive praise, and nobody likes to receive criticism. The owners of used car dealerships are sure to receive both, however—and often in highly public forums. Indeed, today’s dealers have to be prepared to deal with the good, […]
These days, it’s all but impossible to run a successful used car dealership without having a website in place. You need a website so that your business shows up in Google searches; and, because so many of today’s buyers do […]
When it comes to online marketing, most used car dealerships have the same basic goal: They want to achieve higher visibility among local search engine users. That seems like a simple ambition, yet it’s easier said than done. The Google […]
As you develop your used car dealership website, user experience, or UX, should be a primary concern. What is UX, exactly? There are some complex and technical definitions we could give, but ultimately it boils down to creating a site […]
Every day, it seems like shiny new dealer marketing tools are announced. Yet some of the old tools remain peerless. Case in point: Craigslist. Though it’s definitely not as glamorous or as cutting-edge as it used to be, it remains […]
For used car dealerships, local search visibility is a key marketing goal. Simply put, when someone in your community wants to buy a vehicle, and they use Google to locate the best nearby dealership, you want yours to show up. […]
A simple truth: There’s no such thing as a car that sells itself. As you strive to move inventory at your used car dealership, you’ve got to invest in marketing and promotion—but choosing just how you’ll market can be something […]
Google’s search algorithms are complicated; they juggle a number of different factors, or ranking signals, to determine a website’s placement. Some of these ranking signals are what are known as on-site factors—that is, things you can do on your website […]