Believe it or not, independent auto dealers can make a killing by posting ads to Craigslist. We’re forever saying that this is the most overlooked, least understood of all dealer marketing tools, and that dealers ignore it at their own […]
Digital ad spend is ever on the rise—and marketers can sometimes struggle to keep pace. That’s especially true in competitive fields like automotive sales, where today’s used car dealers are often unsure where to allocate their ad bucks for the […]
Most auto dealers are aware of the critical importance of video marketing. They’ve seen the statistics. They know fully well that the presence of video within the Facebook newsfeed has grown by 360 percent in the past couple of years. […]
On the surface, it would seem like the world of car buying is becoming increasingly digitized. Study after study confirms that today’s buyers want to spend as little time as possible in the showroom. They would rather do the bulk […]
When you post to Facebook from your dealership account, you’ll have the option to “boost” your posts—basically helping you get more views and greater reach for the post in question. On the surface, this might seem like a great way […]
There is a common misconception about the members of the millennial generation—specifically, that they aren’t much interested in buying cars, perhaps preferring to lease or simply to rely on services like Uber. This couldn’t be further from the truth. As […]
Electric cars are becoming more popular all the time. There are several factors that contribute to this. One is that electric car prices are falling. A second is that government incentives make electric vehicles even more affordable. And in addition […]
Craigslist isn’t always thought of as a key marketing tool for used car dealerships, but in our view, it’s utterly essential. Aside from Facebook, there is no digital platform we recommend more readily than Craigslist. With that said, there are […]
When buyers want information about a new vehicle, they don’t immediately make an appointment at the local dealership. More often than not, they hit the Web and conduct a fair amount of online research before they ever set foot in […]
Are you familiar with the Seven Car Club theory? A recent Dealer Marketing article summarizes it pretty well. The idea is that, at every car dealership, there are basically three types of sales representatives. First, there are the overachievers—the people […]