The holiday season is upon us, with the end of the year coming fast behind it. For used car dealerships, this is a season of both unique challenges and opportunities. Today, we’d like to recommend a few strategies that can […]
We’ve said time and time again that Craigslist is one of the very best platforms for independent dealerships to display their inventory. So what does it mean if you’ve been investing in Craigslist but not seeing results? Simply that you […]
At Get My Auto, we’ve long endorsed Craigslist as one of the best ways for independent auto dealerships to market themselves. While it may not be trendy, Craigslist remains one of the very best ways to get your inventory out […]
Independent auto dealerships require a strong online presence in order to bring in buyers; that presence centers on the dealer website itself. It can’t be emphasized enough that your dealer website is much more than just an online placeholder; it […]
One of the foundational rules of marketing is that you can never just assume your audience will know what you want them to do; you can’t take for granted that they understand the next steps in their consumer journey. You’ve […]
There’s no two ways about it: If you want buyers to choose your dealership for their automotive needs, you’re going to have to earn their trust. One of the best ways to do that is to accrue some reviews on […]
As a rule of thumb, every page of your dealership website should have a call to action… a short sentence or two inviting your readers to take the next step. The importance of calls to action, or CTAs, cannot be […]
When a buyer sets foot in your dealership, what do you do? If you’re a successful auto dealer, the answer is pretty simple: You roll out the red carpet! You help your guest feel at home. You give them every […]
There are many marketing channels available to independent auto dealers. Some, of course, are more valuable and more effective than others. At Get My Auto, we frequently sing the praises of Craigslist and Facebook Ads, two methods we’ve found to […]
The Google search algorithms can seem mysterious…impenetrable, even. It’s perfectly normal to find them overwhelming, as there are hundreds of factors considered and the way those factors are weighted changes on a regular basis. With that said, those who just […]