One of the foundational rules of marketing is that you can never just assume your audience will know what you want them to do; you can’t take for granted that they understand the next steps in their consumer journey. You’ve […]
There’s no two ways about it: If you want buyers to choose your dealership for their automotive needs, you’re going to have to earn their trust. One of the best ways to do that is to accrue some reviews on […]
As a rule of thumb, every page of your dealership website should have a call to action… a short sentence or two inviting your readers to take the next step. The importance of calls to action, or CTAs, cannot be […]
When a buyer sets foot in your dealership, what do you do? If you’re a successful auto dealer, the answer is pretty simple: You roll out the red carpet! You help your guest feel at home. You give them every […]
There are many marketing channels available to independent auto dealers. Some, of course, are more valuable and more effective than others. At Get My Auto, we frequently sing the praises of Craigslist and Facebook Ads, two methods we’ve found to […]
The Google search algorithms can seem mysterious…impenetrable, even. It’s perfectly normal to find them overwhelming, as there are hundreds of factors considered and the way those factors are weighted changes on a regular basis. With that said, those who just […]
Here’s a simple, obvious truth: Your used car dealership isn’t going to succeed if nobody knows that it exists. In today’s world, a business that lacks strong local search visibility may as well be non-existent. After all, today’s buyers use […]
For used car dealerships, Craigslist can be an invaluable resource. It provides a direct way to engage with highly motivated auto buyers in your own neighborhood. But if Craigslist can be a blessing, it can sometimes be a curse, as […]
The process of buying a used car is a lot different than it used to be. No longer does it begin at the dealership. These days, it begins at home, with the buyer conducting online research to help identify the […]
If you’re looking to sink some money into marketing your used car dealership, great news: There are countless ways you can make an investment in advertising, branding, and buyer outreach. The problem is, some of these investments will pay off […]