A lot of private auto sellers use Craigslist to find buyers and facilitate their transactions. It makes sense: Craigslist is a good, low-hassle way for car sellers and buyers to connect, without all the overhead you encounter on other sites. […]
These days, it’s all but impossible to run a successful used car dealership without having a website in place. You need a website so that your business shows up in Google searches; and, because so many of today’s buyers do […]
Every day, it seems like shiny new dealer marketing tools are announced. Yet some of the old tools remain peerless. Case in point: Craigslist. Though it’s definitely not as glamorous or as cutting-edge as it used to be, it remains […]
The used car shopping experience doesn’t start in your dealership showroom or lot. It starts online, with your buyers doing ample research about what kind of car they want to buy—and where they want to buy it from. In other […]
Your used car dealership doesn’t need to be active on every single social network, but it should have a presence on Facebook. That’s because Facebook is simply the most popular of all social networks—and that’s probably not going to change […]
One of your dealership’s most valuable assets is your email list—frankly, the best resource you have for directly reaching out to your customer base. Then again, that list is only meaningful when you use it judiciously. Many dealerships struggle to […]
When it comes to the success of your used car dealership, trust is one of the most important factors. Simply put, dealerships are a dime a dozen; there are plenty of places where buyers can go for their next used […]
A blog can prove highly advantageous to your used car dealership. It provides you with a way to communicate your subject matter expertise, to earn the trust of your readers, and to educate buyers before they come into your dealership. […]
In order for your used car dealership to be successful, you’ve got to be ready to connect with buyers in all demographics—and that includes millennials. To put it mildly, these younger buyers differ from their parents in many different ways. […]
Craigslist is an invaluable venue for selling your used vehicle inventory—but while it presents boundless opportunity, it also poses some limitations and drawbacks. Consider that you have only a few short sentences to convince someone to come visit your showroom, […]