Everybody loves to receive praise, and nobody likes to receive criticism. The owners of used car dealerships are sure to receive both, however—and often in highly public forums. Indeed, today’s dealers have to be prepared to deal with the good, […]
When it comes to online marketing, most used car dealerships have the same basic goal: They want to achieve higher visibility among local search engine users. That seems like a simple ambition, yet it’s easier said than done. The Google […]
As you develop your used car dealership website, user experience, or UX, should be a primary concern. What is UX, exactly? There are some complex and technical definitions we could give, but ultimately it boils down to creating a site […]
For used car dealerships, local search visibility is a key marketing goal. Simply put, when someone in your community wants to buy a vehicle, and they use Google to locate the best nearby dealership, you want yours to show up. […]
Google’s search algorithms are complicated; they juggle a number of different factors, or ranking signals, to determine a website’s placement. Some of these ranking signals are what are known as on-site factors—that is, things you can do on your website […]
One of the most important things used car dealerships can do is to ensure they have a robust website with which to greet and capture leads. There are a lot of elements that go into website performance, but one of […]
Chances are, your used car dealership isn’t the only game in town. There are plenty of other showrooms where buyers can go to browse. For you to get those buyers in your door, you’ve got to meet them where they […]
Your dealership website is arguably the most critical piece of marketing collateral you’ve got—and there are always ways for you to make it better. Before the year runs out, take just a few minutes to make some small yet significant […]
It’s never been more urgent for used car dealerships to have prominent Google search rankings. Today’s buyers consult the Web to make informed decisions about their used car purchases—including not just which car to buy, but which dealer to buy […]
Today’s used car buyers tend to do their research online before they actually set foot in a showroom—which means it’s never been more important for your dealership to be there, highly visible in the Google search rankings. If your dealership […]