When it comes to your dealer website, there are few metrics more critical then user experience—UX, as it’s commonly abbreviated. Put simply, UX refers to the way in which your site welcomes the user; how easy it is for them […]
Has your used car dealership been reviewed on Google? If it hasn’t yet, it likely will be; Google reviews are an increasingly popular way for consumers to let each other know about their experiences with local businesses. As such, your […]
The term user experience, or UX, describes the ease with which a visitor to your website can find the information they’re looking for; in short, it’s a measure of how welcome your website visitors feel. Positive UX not only helps […]
The holiday season is upon us, with the end of the year coming fast behind it. For used car dealerships, this is a season of both unique challenges and opportunities. Today, we’d like to recommend a few strategies that can […]
Independent auto dealerships require a strong online presence in order to bring in buyers; that presence centers on the dealer website itself. It can’t be emphasized enough that your dealer website is much more than just an online placeholder; it […]
One of the foundational rules of marketing is that you can never just assume your audience will know what you want them to do; you can’t take for granted that they understand the next steps in their consumer journey. You’ve […]
There’s no two ways about it: If you want buyers to choose your dealership for their automotive needs, you’re going to have to earn their trust. One of the best ways to do that is to accrue some reviews on […]
The Google search algorithms can seem mysterious…impenetrable, even. It’s perfectly normal to find them overwhelming, as there are hundreds of factors considered and the way those factors are weighted changes on a regular basis. With that said, those who just […]
Here’s a simple, obvious truth: Your used car dealership isn’t going to succeed if nobody knows that it exists. In today’s world, a business that lacks strong local search visibility may as well be non-existent. After all, today’s buyers use […]
The process of buying a used car is a lot different than it used to be. No longer does it begin at the dealership. These days, it begins at home, with the buyer conducting online research to help identify the […]