Your dealership website is one of the most important pieces of marketing collateral you have—which means it’s important to audit it frequently. This doesn’t have to be a long and involved process. How about this: Once a year, sit down […]
One of the most important components of a good dealer website is speed. Your website needs to load within two or three seconds, or else you run the risk that potential customers will get frustrated and pursue their auto buying […]
There’s nothing simple about achieving robust SEO rankings for your dealer website. On the contrary, there’s a multitude of ranking factors to consider as you seek visibility on the SERPs. Those factors range from on-site to off-site components, and they […]
Everybody loves to receive praise, and nobody likes to receive criticism. The owners of used car dealerships are sure to receive both, however—and often in highly public forums. Indeed, today’s dealers have to be prepared to deal with the good, […]
When it comes to online marketing, most used car dealerships have the same basic goal: They want to achieve higher visibility among local search engine users. That seems like a simple ambition, yet it’s easier said than done. The Google […]
As you develop your used car dealership website, user experience, or UX, should be a primary concern. What is UX, exactly? There are some complex and technical definitions we could give, but ultimately it boils down to creating a site […]
For used car dealerships, local search visibility is a key marketing goal. Simply put, when someone in your community wants to buy a vehicle, and they use Google to locate the best nearby dealership, you want yours to show up. […]
Google’s search algorithms are complicated; they juggle a number of different factors, or ranking signals, to determine a website’s placement. Some of these ranking signals are what are known as on-site factors—that is, things you can do on your website […]
One of the most important things used car dealerships can do is to ensure they have a robust website with which to greet and capture leads. There are a lot of elements that go into website performance, but one of […]
Chances are, your used car dealership isn’t the only game in town. There are plenty of other showrooms where buyers can go to browse. For you to get those buyers in your door, you’ve got to meet them where they […]