Electric cars are becoming more popular all the time. There are several factors that contribute to this. One is that electric car prices are falling. A second is that government incentives make electric vehicles even more affordable. And in addition […]
How can your auto dealership expand its customer base and expand its profits? For years, there has been one basic answer to that question—provide enticing discounts on great automobiles. That strategy may not be quite as effective as it used […]
Auto dealers have practically limitless options for marketing their inventory—and of course, some work better than others. The trick is determining which marketing methods truly get results. For instance, does the Facebook Ads platform carry much promise for car dealerships, […]
So far, this year hasn’t been especially great for auto sales; while numbers are by no means in the toilet, they also haven’t shown very much growth. That could be changing, though—and soon. Though March sales figures are still being […]
When a vehicle owner comes to the dealership for service, they want one thing: for their car or truck to be repaired as promptly as possible. This obviously has some implications for dealerships. First and foremost, dealerships need to have […]
The used car market is booming. In some states—including California—used car sales actually outpace new vehicle sales. It’s a great time to become part of this industry, but in order to do so, you will need to acquire your dealer’s […]
These days, it seems like you can buy just about anything online—well, almost anything. Right now, you probably wouldn’t purchase a new vehicle over the Web. In due time, though, online vehicle sales could become fairly common—and when that day […]
A majority of Americans find the car buying process to be unpleasant—but to their credit, dealers know that and are trying their best to change it. More and more, the focus is shifting away from the vehicles themselves and toward […]
Like every industry, the used car marketplace is working overtime to understand the buying habits of millennials. Young drivers make up a huge part of the market share, of course, and the decisions they make don’t always mirror those of […]
Southern California has always been a hot market for vehicles, including new and used cars and trucks. Among salespeople, then, there is no small amount of competition—so how do you distinguish yourself? How to you rise above the pack and […]