A simple step you can take today that can generate big results for your dealership marketing campaign: Ask your resident graphic design guru to design a few infographics. The infographic has been an increasingly popular content format over the last […]
Interested in being your own boss? Selling cars is one way to do it. As with any other entrepreneurial endeavor, however, it is important to do your homework and make sure you check off all the right boxes. In this […]
The more things change, the more things stay the same. In recent years, a number of new online marketing and sales platforms have emerged, some exhibiting real potential for used car dealers. And yet, when it comes to connecting with […]
One way for used car dealerships to connect with their buyers is to engage in regular blogging. Not all used car blogs are created equal, however, and it’s important to be strategic, ensuring your blogging efforts produce some real, bottom-line […]
Keywords are an important part of digital marketing. They help tell the search engine algorithms how to classify your content, and they also provide a kind of shorthand, allowing you to quickly let readers know what that content is about. […]
Today’s consumer journey begins on the Internet. Long before customers set foot in your showroom, they’re going to search for your dealership on the Web—and what they find there will establish their first impression of your company. If you want […]
Is social media a real money-maker for your used car dealership—or is it mostly just a waste of time? That all depends on how you use it. Certainly, social media can be an effective tool for connecting with buyers, earning […]
Most used car dealerships are clear on a basic reality—they need to have some sort of presence on social media. Beyond that, things can get a little dicey. Here at Get My Auto, one of our services is helping dealerships […]
No business owner likes to read negative reviews. On a personal level, they can be hurtful; you care about your business, and don’t like people speaking ill of it. And on a business level, negative reviews can take a huge […]
There is no magic formula for selling used cars—no replacement for hard work and sound strategy. There are, however, some basic premises that all successful sales pros share—some attitudes that can enhance your ability to connect and ultimately to convert. […]