They say that you have to spend money to make money—yet when it comes to marketing your used car dealership, it can sometimes seem like the values are disproportional. You may feel as though you spend an arm and a leg in marketing costs and see fairly minimal results. Today, we’re going to showcase five marketing solutions that offer a high impact at a low cost—all good options for promoting your dealership.
Email is still the most direct way to reach customers—and it provides an easy and inexpensive way for you to simply remind them of your presence. Consider sending an email newsletter once every week or two. It doesn’t have to be elaborate. Simply write a greeting paragraph, let people know what’s going on in your dealership, include links to any recent blog entries, and round up any additional articles that you’ve found useful. It’s a low-cost way to keep in touch with your customers.
Getting reviews on Google, Facebook, and other online review sites is helpful for boosting your brand and improving your SEO rankings—and soliciting reviews is an effective marketing strategy that costs you very little. Send out an email to your best, most loyal customers and simply ask them to leave you feedback—quick and easy!
Post to Craigslist
Posting your inventory to Craigslist isn’t totally free, but it does give you direct access to some incredibly motivated buyers—so the value can be huge! Plus, you can use the Craigslist Wizard app from Get My Auto to automate the process—cutting back on your time investment, and making your Craigslist marketing as efficient as possible.
Social media remains an important way to connect with buyers. You don’t have to be active on every channel; in fact, Facebook and Instagram are probably enough. And organic reach, which doesn’t cost you a thing, can get you pretty far. Now, we do recommend augmenting your organic reach with some paid ads, but you don’t have to break the bank. Start with some small ad budgets and work your way up.
Start a Blog
We mentioned blogging earlier, and it is indeed a powerful way to exhibit thought leadership and earn the trust of your buyers. A blog doesn’t have to cost you anything but your time—and even if you decide to outsource to a ghost blogger, it’s still going to be pretty affordable.
Choose Low-Cost, High-Impact Marketing for Your Dealership
Dealership marketing doesn’t have to be astronomically expensive. To learn more about proven, cost-effective solutions, reach out to the experts at Get My Auto today.