Once your dealership sets up a Facebook page and creates some buyer personas, you’re almost ready to start making Facebook ads—but first, there are a few basic concepts and terms you’ll want to understand. In this post, we’re going to […]
How can your auto dealership expand its customer base and expand its profits? For years, there has been one basic answer to that question—provide enticing discounts on great automobiles. That strategy may not be quite as effective as it used […]
There are many things your auto dealership can do to improve its SEO visibility. One of the best ones is to start a blog—and to update it regularly. The Benefits of Blogging Why is blogging such a potent SEO technique? […]
The automotive sales sector is increasingly competitive—and not just on a national level. Even in your neck of the woods, it’s more likely than not that countless dealerships are vying for market share, and that competition is becoming more cutthroat […]
For most people, owning an automobile isn’t really a luxury or a choice. It’s a necessity, an imperative part of making it to school, to work, and elsewhere. It’s where people seek their vehicles that can vary wildly. In recent […]
If your car dealership only has the budget to maintain activity on one social platform, we’d probably recommend Facebook—but if you can swing a second one, consider Instagram. The reason for this is really quite simple. Instagram is a platform […]
Facebook is an invaluable tool for connecting your car dealership with buyers—but it requires real skill and strategy to use it correctly. Developing a judicious, organic content strategy is challenging in and of itself—but finding success with the Facebook Ads […]
In Facebook, auto dealerships find an invaluable tool for marketing and outreach. Not only does Facebook boast incredible reach—literally billions of people—but its celebrated Facebook Ads platform allows for a staggering range of options, including different ways to target ads […]
Search engine optimization refers to the tools and strategies you implement to achieve better, more competitive rankings on the Google Search Engine Results Page—and as such, it’s really an investment in the long-term success of your dealership. The question many […]
Auto dealers have practically limitless options for marketing their inventory—and of course, some work better than others. The trick is determining which marketing methods truly get results. For instance, does the Facebook Ads platform carry much promise for car dealerships, […]