There are many things your auto dealership can do to improve its SEO visibility. One of the best ones is to start a blog—and to update it regularly.
The Benefits of Blogging
Why is blogging such a potent SEO technique? Well, there are a couple of reasons. For one, Google rewards websites that routinely get fresh new content, and a blog is simply the easiest and most natural way to make that happen. Additionally, a blog provides reason for your customers to return to the site, over and over again—and that’s a key signal that Google uses to determine SEO visibility.
There are other blogging benefits, too, like how blog posts provide such great social media fodder—but there are also some questions to address. Here’s one: Out of all the different blog platforms, is one better for SEO purposes? And if so, which one is it?
Exploring Different Blog Platforms
There are endless options available to you as you look for a good dealership blogging platform—but in this post, we’re going to note the very best ones.
This is the most popular blogging platform in the world, with nearly half of all blogs using WordPress. Google has stated in the past that this is the top choice for SEO, and it also happens to be user-friendly and packed with options and plugins. Indeed, some of the SEO add-ons you can get for WordPress will be truly invaluable to your auto dealership.
The downside to WordPress is that you really need to download some of those add-ons to get maximum SEO value. If you want strong SEO potential right out of the gate, we recommend Blogger—a platform that was actually designed by Google, and has plenty of robust features that come as standard. Blogger is a really good choice for those who know that SEO is important but don’t necessarily know how best to do SEO.
While Tumblr hasn’t always been regarded as a serious choice for businesses, it’s becoming more and more commonly used—and it’s an especially influential platform among younger users. Whether that’s the demographic you’re trying to sell cars to is dubious, but still, this is an option to consider.
Developed by Twitter, Medium is a publishing option that has a lot of domain authority, but not necessarily a lot of creative options to make it your own—so it’s worth checking out, but only if you’re aware of its limitations up front.
Choosing the Best Blogging Tools
If we had to pick just one, we’d go with WordPress—with Blogger as an honorable mention, and perhaps a slightly better option for true SEO novices.
We also recommend making this decision in tandem with an SEO expert. Our team can deliver. Get My Auto has developed effective SEO strategies for countless dealerships. To learn more, give us a call or shoot us an email at your next convenience.