Imagine this scenario: A buyer comes to your used car dealership and asks to see a car. You show them one, and they politely decline. “No thanks,” they might say. “This isn’t the car for me.” What would you do, […]
Lately, we’ve been blogging quite a bit about Facebook Ads—an invaluable platform for auto dealerships to use in their efforts to build visibility and make more conversions. Using Facebook’s paid ad component is certainly vital, but it’s not the only […]
Not all Facebook Ad campaigns are the same. They can vary in their content, in their targeting, in their budgeting—but even more fundamentally, they can vary in their type. Facebook allows advertisers to choose from a number of different types […]
We’ve been blogging about some of the basic principles of Facebook Ads for auto dealerships. So far, we’ve touched on profile creation, targeting, buyer personas, Custom Audiences, and much more. Today, we’re going to turn again to a rather technical […]
Before your auto dealership can start effectively leveraging the Facebook Ads platform, there are some preliminary pieces of marketing collateral you’ll want to have in place. For example, you’ll need to develop buyer personas, ensuring that you have a clear […]
There are many reasons to use Facebook Ads to market your dealership—but one of the foremost reasons is that it allows you to precisely target the people to whom you’re advertising. Facebook’s targeting options are robust and effective, and worth […]
One of the most important aspects of your dealership’s Facebook Ads campaign is choosing the right imagery. Good ad copy alone won’t command the sort of attention you need; you also need a picture to attract eyeballs and ultimately clicks. […]
Once your dealership sets up a Facebook page and creates some buyer personas, you’re almost ready to start making Facebook ads—but first, there are a few basic concepts and terms you’ll want to understand. In this post, we’re going to […]
For most people, owning an automobile isn’t really a luxury or a choice. It’s a necessity, an imperative part of making it to school, to work, and elsewhere. It’s where people seek their vehicles that can vary wildly. In recent […]
Facebook is an invaluable tool for connecting your car dealership with buyers—but it requires real skill and strategy to use it correctly. Developing a judicious, organic content strategy is challenging in and of itself—but finding success with the Facebook Ads […]