Success in Facebook Ads won’t come automatically. There is almost always some trial and error involved, and many components you must bring into balance—targeting, budgeting, messaging, and more. As such, you may come to a point where your ad campaign […]
Recently, we’ve been blogging about Facebook Ads, and specifically about how dealership owners can start using the platform effectively—even with little or no previous experience. These posts have been based on material from our new book, The Ultimate Dealer Guide […]
Facebook Ads is a complicated animal—a machine whose parts and systems must be firing on all cylinders, working in tandem, to produce the kinds of results you want on behalf of your dealership. On a purely technical level, there are […]
Imagine this scenario: A buyer comes to your used car dealership and asks to see a car. You show them one, and they politely decline. “No thanks,” they might say. “This isn’t the car for me.” What would you do, […]
Lately, we’ve been blogging quite a bit about Facebook Ads—an invaluable platform for auto dealerships to use in their efforts to build visibility and make more conversions. Using Facebook’s paid ad component is certainly vital, but it’s not the only […]
Not all Facebook Ad campaigns are the same. They can vary in their content, in their targeting, in their budgeting—but even more fundamentally, they can vary in their type. Facebook allows advertisers to choose from a number of different types […]
We’ve been blogging about some of the basic principles of Facebook Ads for auto dealerships. So far, we’ve touched on profile creation, targeting, buyer personas, Custom Audiences, and much more. Today, we’re going to turn again to a rather technical […]
Before your auto dealership can start effectively leveraging the Facebook Ads platform, there are some preliminary pieces of marketing collateral you’ll want to have in place. For example, you’ll need to develop buyer personas, ensuring that you have a clear […]
There are many reasons to use Facebook Ads to market your dealership—but one of the foremost reasons is that it allows you to precisely target the people to whom you’re advertising. Facebook’s targeting options are robust and effective, and worth […]
One of the most important aspects of your dealership’s Facebook Ads campaign is choosing the right imagery. Good ad copy alone won’t command the sort of attention you need; you also need a picture to attract eyeballs and ultimately clicks. […]