Facebook Ads is a complicated animal—a machine whose parts and systems must be firing on all cylinders, working in tandem, to produce the kinds of results you want on behalf of your dealership.
On a purely technical level, there are a lot of considerations to keep in mind—considerations about budgeting, about ad optimization, about image selection, and more. With that said, there’s a strong creative component, too—a need to create content that is engaging and valuable to your human readers.
That leaves some room for trial and error, and for ongoing discovery. To guide you in that process, we’ve got just a few basic tips and techniques to offer here—some strategies to help you keep your Facebook Ads campaign on the straight and narrow.
Best Approaches for Facebook Ads Marketing
Always be honest and up front. Your ads should deliver on the promise you make in your headline and in the ad content itself. If you advertise a coupon for $500 off, that’s what people should get when they click your ad. And if you advertise used Kia Optimas, the ad should connect to a page about Kia Optimas.
Target your audience narrowly. The Facebook Ads platform offers you many ways to narrow your audience—and we recommend as much precision and specificity as possible. The narrower you target, the fewer wasted clicks you’ll have! Use buyer personas to guide you.
Write headlines that draw attention. Our best advice? Convey value. Show your potential customers and clients what’s in it for them.
Choose compelling images. Some general recommendations here: Smiling faces are great for selling products. Bright, vibrant colors can also help. And make sure you pick images that are high-quality—nothing warped, distorted, or blurry.
Test everything. There’s really no part of your Facebook Ads campaign—from the headlines to the images to the targeting—that you can’t tweak, track, and test. Always be working to make your ads better, to learn what works and what doesn’t!
Make good landing pages. Ideally, your ads will lead buyers to a landing page you’ve made specifically to welcome them, and to lay out the promises you made in the ad itself.
Don’t bid too little. Remember that you’re in an auction with other dealerships—and if you bid too low, your ads simply won’t get displayed.
Don’t forget about remarketing! If you haven’t created a Facebook Pixel to follow up with your website visitors, you need to. It’s one of the most potent features that Facebook Ads offers.
Use Facebook to build organic reach. In addition to paid ads, you should also be doing some content marketing through your dealership’s Facebook page. That’s critical for fostering trust.
Get Help with Facebook Ads
One more thought: Invest in some true expertise and guidance. That’s what Get My Auto can provide. Reach out to us today, and let’s talk about Facebook marketing. We’d love to tell you more about what we can do to help!