Social media in general (and Facebook in particular) can be an invaluable outreach tool for used car dealerships. Powerful though it may be, it’s by no means foolproof. Social media marketing only works when there is a right strategy in […]
As the owner or manager of a used car dealership, you obviously want buyers to come down to your showroom or lot. Before they visit you in person, though, most consumers are going to spend some time doing online research. […]
Used car dealerships can benefit greatly from a robust social media presence—yet with so many social platforms to choose from, many dealership managers feel overwhelmed, or else spread too thin. We believe that there are some platforms that are more […]
According to a recent Auto News story, Facebook is proactively courting auto dealerships, trying to generate more ad revenues from the vehicle industry. This goal comes with some innate challenges. The biggest one is simply this: Unlike other consumer products, […]
We are constantly telling auto dealerships that one of the very best ways for them to invest their marketing dollars—arguably the best way—is in Facebook. And generally, dealers respond knowingly, nodding their heads and agreeing. Yet, statistics reveal that the […]
Is your auto dealership doing everything in its power to connect with local buyers—and to project your dealership as the dealership of choice among used car customers? Certainly, the age of digital marketing provides dealerships with many opportunities. Actually recognizing […]
Success in Facebook Ads won’t come automatically. There is almost always some trial and error involved, and many components you must bring into balance—targeting, budgeting, messaging, and more. As such, you may come to a point where your ad campaign […]
Recently, we’ve been blogging about Facebook Ads, and specifically about how dealership owners can start using the platform effectively—even with little or no previous experience. These posts have been based on material from our new book, The Ultimate Dealer Guide […]
Facebook Ads is a complicated animal—a machine whose parts and systems must be firing on all cylinders, working in tandem, to produce the kinds of results you want on behalf of your dealership. On a purely technical level, there are […]
Imagine this scenario: A buyer comes to your used car dealership and asks to see a car. You show them one, and they politely decline. “No thanks,” they might say. “This isn’t the car for me.” What would you do, […]