One of the greatest challenges in opening a used car dealership is kickstarting your marketing efforts. When your dealership is brand new, it has no brand presence, no name recognition to fall back on—so you literally have to build all […]
When it comes to marketing, used car dealerships have their work cut out for them. Start with the sheer number of competitors; it can be tough just figuring out how to differentiate your dealership from all the others. Another big […]
How do you get your dealership website to rank well in a Google search? This is the central question of SEO—and in many ways, it’s the central question of all digital marketing. There’s no simple answer, however, as Google search […]
A simple step you can take today that can generate big results for your dealership marketing campaign: Ask your resident graphic design guru to design a few infographics. The infographic has been an increasingly popular content format over the last […]
The more things change, the more things stay the same. In recent years, a number of new online marketing and sales platforms have emerged, some exhibiting real potential for used car dealers. And yet, when it comes to connecting with […]
No business owner likes to read negative reviews. On a personal level, they can be hurtful; you care about your business, and don’t like people speaking ill of it. And on a business level, negative reviews can take a huge […]
When it comes to marketing your used car dealership, there are a few practices that are non-negotiable. Facebook Ads, Craigslist, an SEO-ready website—these are the essentials, the things every dealership simply must do. Once you get a handle on those […]
Craigslist can be a powerful avenue for selling your used car inventory—but those ads won’t write themselves. It takes strategy and a little effort to write Craigslist ads that get the job done. And all too often, dealers jeopardize their […]
Are you doing everything you should be doing to market your used car dealership? And conversely, are you doing anything that’s not generating real benefits for your business? Consider this dealership marketing checklist—our quick guide to all the essentials. So […]
For used car dealerships, Craigslist can be either a blessing or a curse. Sloppy or poorly executed ads can waste time and send potential buyers scurrying—but with the right approach, you can use Craigslist to move inventory and get more […]