The holiday season will be here before you know it—and the time to start preparing is now.
The period of time between Thanksgiving and Christmas provides your dealership with some meaningful opportunities to welcome buyers—tapping into the cheerfulness of the season and encouraging potential buyers to spend more time browsing your showroom or lot.
There are several things you can do to wrap up your dealership in the festive spirit—and again, the time to lay those preparations is now! In this post, we’ll offer three ways you can make your dealership seem more seasonally celebratory.
Start with the Showroom
The best place to start is by introducing some festive décor to the showroom itself. This is the part of your dealership that’s likely to set first impressions, and it provides you with a great chance to conjure plenty of holiday spirit.
The obvious step is to get a tasteful Christmas tree and put it up in the showroom. Garlands, tinsel, wreaths, and other pieces of decor can also be used. And make sure to be inclusive! Not all your guests celebrate Christmas, and it may behoove you to decorate for Chanukah, Kwanza, etc.
Dress Up Your Website
Speaking of first impressions, you’ll also have a lot of buyers who find you through your dealership website. Take some time to spruce it up a little bit, adding some seasonal flourishes that convey a festive state of mind.
You don’t need to go overboard here—and indeed, it’s important to maintain the usability of your site. But a few festive graphics or colors can go a long way. Some dealerships personalize things by posting a warm, friendly holiday message to their buyers.
While you’re updating your site, also take the time to post any special holiday hours, closings, etc.—just to ensure your buyers are in the know.
Don’t Forget Your Social Media
A final note: You can also decorate your social media profiles. It doesn’t take much; maybe you have a Christmas-y variant of your logo you can use temporarily, or a holiday banner to employ. You can also use the holiday season to run some special, festive content ideas. For example, hold a contest and ask people to send you photos of their cars decorated for the holidays. Get a simple gift card for the winner.
There is really no limit to what you can do on social media, so by all means be creative—and be festive, too!
Get into the Holiday Spirit
The most important takeaway is that you don’t want to be scrambling at the last minute for holiday décor—so start planning now! And to learn more about effective holiday marketing for your used car dealership, reach out to Get My Auto.