Is social media a real money-maker for your used car dealership—or is it mostly just a waste of time?
That all depends on how you use it. Certainly, social media can be an effective tool for connecting with buyers, earning trust, and developing reputation. But that’s only when you’re doing all the right things to expand your dealership’s presence and reach.
We’ll give you some examples. Here are five things every used car dealership should be doing on social media.
Responding to Reviews
Facebook has become one of the most influential online review sites in existence. What people say about your dealership there could have a significant impact on your bottom line.
Make sure you vigilantly monitor online reviews. When you get positive ones, take a minute to say thanks! And if you ever get a bad one, do your best to apologize and make things right. View it as a chance to exhibit some superior customer service.
Social media is also a good platform for distributing branded content—including blog posts or videos you create on your dealership’s behalf.
Of course, you can absolutely use your social platforms to advertise your inventory. Don’t forget to also educate and engage your followers, though, with content that shows off your subject matter expertise.
Advertising Your Dealership
Organic reach is an important part of the social media experience, but it works best when you couple it with paid ads.
In particular, we recommend budgeting for some paid Facebook ads, allowing you to reach out to potential buyers and expand your dealership’s reach.
One of the best things you can do to highlight your industry authority is to occasionally share some content from other sources.
No, that doesn’t mean you should retweet your competitors. But if you have the opportunity to share some educational posts about car ownership and maintenance—from a third-party publication—take a moment to do so. Share anything you think would be helpful to your buyers.
Finally, don’t forget to keep the social in social media.
In other words: Ask questions! Get your followers involved. And above all, be attentive to them, answering whatever questions they may have about your dealership. Use social media to facilitate ongoing relationships with local buyers.
Use Social Media the Right Way
Want social media to be a meaningful tool for expanding your used car business? That all comes down to your chosen strategy.
We’d love to show you how you can use social media advantageously. Reach out to Get My Auto to learn more!