One of your dealership’s most valuable assets is your email list—frankly, the best resource you have for directly reaching out to your customer base.
Then again, that list is only meaningful when you use it judiciously. Many dealerships struggle to know how to use their email list, but in truth there are a number of good options available to you.
Here are five recommendations for getting mileage out of your email subscriptions.
Keep Your Customers in the Loop
The most obvious way to use your email list is to promote your dealership’s sales and special events.
Obvious though it may be, some dealerships never think to get the word out about their promotions. Always be active in telling people when your dealership is running special offers. Instill a sense of urgency, making it clear that these values won’t last long.
Offer Exclusive Deals
Another helpful strategy is to provide your email subscribers with coupons, discount codes, and other exclusives.
The goal should be making your email subscribers feel really special. Let them know that they are receiving offers no one else knows about. Treat them like VIP and encourage them to come to your dealership to put those privileges to good use!
Share Tips and Advice
Your email list can be a tool for promotion, but also for customer education.
For example, you can send out weekly or bi-weekly newsletters to share some basic, practical information for auto owners. Consider writing about such topics as how to maintain a car, how to clean it, how to know when it’s time to trade it in for a new one, etc.
These emails don’t have to be long. 100-300 words is generally enough. Simply show off your subject matter expertise—as well as your willingness to lead, guide, and educate your customers.
Distribute Your Blog
You might also use your email list to share your most recent dealership blog entries.
This is a great way to stretch the use of your blog posts, to drive more traffic to your website, and even to boost your SEO.
Plus, it’s an easy way to find email fodder!
Show Off New Inventory
Finally, you can always use your email marketing list to let buyers know about some of the exciting new vehicles you have on your lot.
You don’t want to overdo it, nor to overload your email subscribers with options—but the occasional update email can be a meaningful way to stay connected with buyers.
The bottom line is that your email list offers plenty of usefulness—so long as you know what you’re doing! For further tips or guidance, reach out to Get My Auto today.