We’ve been blogging about some of the basic principles of Facebook Ads for auto dealerships. So far, we’ve touched on profile creation, targeting, buyer personas, Custom Audiences, and much more. Today, we’re going to turn again to a rather technical […]
Before your auto dealership can start effectively leveraging the Facebook Ads platform, there are some preliminary pieces of marketing collateral you’ll want to have in place. For example, you’ll need to develop buyer personas, ensuring that you have a clear […]
There are many reasons to use Facebook Ads to market your dealership—but one of the foremost reasons is that it allows you to precisely target the people to whom you’re advertising. Facebook’s targeting options are robust and effective, and worth […]
One of the most important aspects of your dealership’s Facebook Ads campaign is choosing the right imagery. Good ad copy alone won’t command the sort of attention you need; you also need a picture to attract eyeballs and ultimately clicks. […]
Once your dealership sets up a Facebook page and creates some buyer personas, you’re almost ready to start making Facebook ads—but first, there are a few basic concepts and terms you’ll want to understand. In this post, we’re going to […]
How can your auto dealership expand its customer base and expand its profits? For years, there has been one basic answer to that question—provide enticing discounts on great automobiles. That strategy may not be quite as effective as it used […]
There are many things your auto dealership can do to improve its SEO visibility. One of the best ones is to start a blog—and to update it regularly. The Benefits of Blogging Why is blogging such a potent SEO technique? […]
The automotive sales sector is increasingly competitive—and not just on a national level. Even in your neck of the woods, it’s more likely than not that countless dealerships are vying for market share, and that competition is becoming more cutthroat […]
For most people, owning an automobile isn’t really a luxury or a choice. It’s a necessity, an imperative part of making it to school, to work, and elsewhere. It’s where people seek their vehicles that can vary wildly. In recent […]