Launching any kind of a new business is daunting—and starting a used car dealership is no exception. As you set up your showroom, make sure you’re aware of some of the most common startup mistakes that impact used car dealerships. […]
There’s no such thing as a product that sells itself. That’s especially true in auto sales. No matter how sleek and shiny your inventory may be, buyers always have plenty of options and plenty of ways to say no. Your […]
It’s official: Most Internet access takes place on mobile devices, not desktop computers—which means that your dealership website has to be mobile-ready if it’s going to be effective at all. That’s not mere speculation, either. Google has formally announced that, […]
Ideally, your used car dealership website functions as a 24/7 lead generating machine, prompting interested local buyers to call, email, or simply show up at your showroom ready to test drive some cars. But of course, it doesn’t always work […]
For your used car dealership to remain competitive, it has to rank well in local Google searches—or else, it will be all but invisible to the buyers in your community. This makes it vital for your used car dealership to […]
There are various strategies for bringing traffic to your dealership website, including both paid and earned traffic. When we talk about paid traffic, we’re talking about PPC ads—an important part of your dealership marketing approach, but not what we’re focusing […]
Once upon a time, press releases were considered to be invaluable for local SEO. They are not as popular as they used to be, and some marketing professionals ignore them altogether. In our opinion, though, press releases can be invaluable […]
Dealerships have many options available to them as they seek to grow their online presence. In fact, they might almost have too many options; certainly, it can be difficult to determine which channels offer the best return on investment. Take, […]
A good craftsman always has the right tools for the job. Certainly, as you market your used car dealership on the Web, it’s important to know which software suites and digital platforms help you make informed decisions about your ad […]
When buyers want information about a particular car or a certain dealership, the first place they turn is to Google. As such, your dealership’s success is largely dependent on your Google visibility. Search engine optimization (SEO) is the field devoted […]