Headlines are among the most important pieces of online content you’ll ever write. Headlines create the first impression that readers have of your content, and without strong and compelling ones, most readers won’t click through or spend any kind of […]
What separates an effective dealership marketing strategy from a lackluster one? There’s no one answer to that question; a smart dealership marketing strategy is, by its very nature, diverse, holistic, and robust. There are several things that smart dealers do […]
It’s been a rough few months for Facebook. Not only has the company faced renewed Congressional scrutiny and a declining public image, all stemming from its privacy- and data-harvesting scandals, but Facebook’s newsfeed algorithms no longer emphasize organic reach the […]
Every used car dealership needs proficiency in car photography. In order to advertise your inventory on Facebook, on Craigslist, or simply on your dealership website, you need to capture some good images. Of course, not all automotive photography is created […]
Social media platforms provide invaluable marketing opportunities for local businesses—including your used car dealership. However, all of these platforms come with their own sets of rules. Take Instagram. It can be a powerful platform for promoting your used cars, but […]
When it comes to promoting your dealership website, it’s important to leave no stone unturned. Take advantage of every SEO opportunity that’s available to you—including such seemingly minor ones as meta descriptions. What are Meta Descriptions? What is a meta […]
Landing pages can be invaluable to your dealership’s digital marketing approach—yet all too often, these key pieces of online real estate are underutilized, if not altogether ignored. Maybe you’ve never even heard of a landing page. Basically, it’s a Web […]
It’s been a tough few months for Facebook. Following a major scandal over their sale of users’ personal information, Facebook has been put through the paces over its privacy policies—and ultimately, Mark Zuckerberg himself was hauled in to Congress to […]
Craigslist is your used car dealership’s secret weapon—an invaluable tool for showcasing your inventory and connecting with motivated buyers. After all, Craigslist shoppers tend to make decisions quicker, and generate higher overall conversion rates, than the average consumer. But of […]
You’re probably aware that, in order for your used car dealership to succeed, it’s got to connect with consumers online—because there’s where most buyers turn for information about vehicles and sellers. You may also know that these online connections don’t […]