Keywords are an important part of digital marketing. They help tell the search engine algorithms how to classify your content, and they also provide a kind of shorthand, allowing you to quickly let readers know what that content is about. […]
Today’s consumer journey begins on the Internet. Long before customers set foot in your showroom, they’re going to search for your dealership on the Web—and what they find there will establish their first impression of your company. If you want […]
Is social media a real money-maker for your used car dealership—or is it mostly just a waste of time? That all depends on how you use it. Certainly, social media can be an effective tool for connecting with buyers, earning […]
Most used car dealerships are clear on a basic reality—they need to have some sort of presence on social media. Beyond that, things can get a little dicey. Here at Get My Auto, one of our services is helping dealerships […]
No business owner likes to read negative reviews. On a personal level, they can be hurtful; you care about your business, and don’t like people speaking ill of it. And on a business level, negative reviews can take a huge […]
There is no magic formula for selling used cars—no replacement for hard work and sound strategy. There are, however, some basic premises that all successful sales pros share—some attitudes that can enhance your ability to connect and ultimately to convert. […]
For your auto dealership, first impressions are paramount. It’s utterly critical that you make your customers feel safe, welcome, and understood the moment they walk in the door. And a big part of that boils down to how you greet […]
When it comes to marketing your used car dealership, there are a few practices that are non-negotiable. Facebook Ads, Craigslist, an SEO-ready website—these are the essentials, the things every dealership simply must do. Once you get a handle on those […]
We all know the stereotypes people have concerning used car dealerships. Used car dealers are often assumed to be sketchy or shady—an unfair cliché that nevertheless makes many buyers reluctant. It’s critical to the success of any dealership to dispel […]
Ideally, your dealership website is like a 24/7 sales representative—constantly educating buyers, sharing your value proposition, and nurturing them through the sales funnel. More specifically, a good used car dealership website is easily discovered by search engine users, and gives […]