Craigslist can be a powerful avenue for selling your used car inventory—but those ads won’t write themselves. It takes strategy and a little effort to write Craigslist ads that get the job done. And all too often, dealers jeopardize their […]
Do you feel the need for speed? If not, you should—at least where your website is concerned. It’s always been important for your dealership website to load quickly and efficiently—but it’s just become more pressing than ever. In this post, […]
Are you doing everything you should be doing to market your used car dealership? And conversely, are you doing anything that’s not generating real benefits for your business? Consider this dealership marketing checklist—our quick guide to all the essentials. So […]
No matter how robust your dealership marketing is, you’re ultimately going to need a sales team to help close the deal and facilitate conversions. Not all sales reps are created equal, of course—so how can you identify the real stars? […]
For used car dealerships, Craigslist can be either a blessing or a curse. Sloppy or poorly executed ads can waste time and send potential buyers scurrying—but with the right approach, you can use Craigslist to move inventory and get more […]
These days, virtually every business has a presence on social media. Your dealership is no doubt among them. But simply having a social media presence isn’t enough. You’ve got to use that social media presence strategically in order for it […]
We live in an era of easy, convenient digital communication. Nevertheless, there are really only a handful of ways in which consumers will contact your used car dealership—and picking up the phone to call you is at the very top […]
Your dealership website plays a key role in the sales process. Today, most buyers do online research before they commit to a particular make, model, or dealership. What you need, then, is a website that can be easily found by […]
Do other blogs and websites link to your dealership page? If not, it may be a goal worth pursuing. Winning backlinks from other, reputable websites can be a boon to your digital marketing strategy, casting your dealership website as an […]
There’s a lot of merit to having a regularly-updated dealership blog. A blog can help you: Establish thought leadership Earn the trust of your customers Achieve better SEO results Educate and inform potential buyers Subtly highlight the value your dealership […]