One of the greatest challenges in opening a used car dealership is kickstarting your marketing efforts. When your dealership is brand new, it has no brand presence, no name recognition to fall back on—so you literally have to build all […]
When it comes to marketing, used car dealerships have their work cut out for them. Start with the sheer number of competitors; it can be tough just figuring out how to differentiate your dealership from all the others. Another big […]
How do you get your dealership website to rank well in a Google search? This is the central question of SEO—and in many ways, it’s the central question of all digital marketing. There’s no simple answer, however, as Google search […]
As any dealer knows, used cars don’t sell themselves. If you want to move inventory, you need a sales team that can close some deals and get customers behind the wheel. Yet even the most seasoned used car sales team […]
A simple step you can take today that can generate big results for your dealership marketing campaign: Ask your resident graphic design guru to design a few infographics. The infographic has been an increasingly popular content format over the last […]
Interested in being your own boss? Selling cars is one way to do it. As with any other entrepreneurial endeavor, however, it is important to do your homework and make sure you check off all the right boxes. In this […]
The more things change, the more things stay the same. In recent years, a number of new online marketing and sales platforms have emerged, some exhibiting real potential for used car dealers. And yet, when it comes to connecting with […]
One way for used car dealerships to connect with their buyers is to engage in regular blogging. Not all used car blogs are created equal, however, and it’s important to be strategic, ensuring your blogging efforts produce some real, bottom-line […]
Keywords are an important part of digital marketing. They help tell the search engine algorithms how to classify your content, and they also provide a kind of shorthand, allowing you to quickly let readers know what that content is about. […]
Today’s consumer journey begins on the Internet. Long before customers set foot in your showroom, they’re going to search for your dealership on the Web—and what they find there will establish their first impression of your company. If you want […]