One way for used car dealerships to connect with their buyers is to engage in regular blogging. Not all used car blogs are created equal, however, and it’s important to be strategic, ensuring your blogging efforts produce some real, bottom-line […]
Keywords are an important part of digital marketing. They help tell the search engine algorithms how to classify your content, and they also provide a kind of shorthand, allowing you to quickly let readers know what that content is about. […]
Today’s consumer journey begins on the Internet. Long before customers set foot in your showroom, they’re going to search for your dealership on the Web—and what they find there will establish their first impression of your company. If you want […]
We all know the stereotypes people have concerning used car dealerships. Used car dealers are often assumed to be sketchy or shady—an unfair cliché that nevertheless makes many buyers reluctant. It’s critical to the success of any dealership to dispel […]
Ideally, your dealership website is like a 24/7 sales representative—constantly educating buyers, sharing your value proposition, and nurturing them through the sales funnel. More specifically, a good used car dealership website is easily discovered by search engine users, and gives […]
Auto dealers can’t afford to ignore search engine optimization (SEO), which can spell the difference between being highly visible to online consumers versus being virtually invisible. The question is, what are some practical things you can do to step up […]
Do you feel the need for speed? If not, you should—at least where your website is concerned. It’s always been important for your dealership website to load quickly and efficiently—but it’s just become more pressing than ever. In this post, […]
Do other blogs and websites link to your dealership page? If not, it may be a goal worth pursuing. Winning backlinks from other, reputable websites can be a boon to your digital marketing strategy, casting your dealership website as an […]
When it comes to promoting your dealership website, it’s important to leave no stone unturned. Take advantage of every SEO opportunity that’s available to you—including such seemingly minor ones as meta descriptions. What are Meta Descriptions? What is a meta […]
Landing pages can be invaluable to your dealership’s digital marketing approach—yet all too often, these key pieces of online real estate are underutilized, if not altogether ignored. Maybe you’ve never even heard of a landing page. Basically, it’s a Web […]