Is your dealership’s website a 24/7 sales machine? That should certainly be the goal. In an ideal world, your website is constantly sending potential buyers through the sales funnel, prompting them to either submit their information or even make an […]
For used car dealerships, Craigslist can be an invaluable tool—but only when it’s leveraged correctly. Consider some of the facts about Craigslist: It’s one of the best, most direct ways to connect with used car buyers in your area. The […]
A lot of private auto sellers use Craigslist to find buyers and facilitate their transactions. It makes sense: Craigslist is a good, low-hassle way for car sellers and buyers to connect, without all the overhead you encounter on other sites. […]
These days, it’s all but impossible to run a successful used car dealership without having a website in place. You need a website so that your business shows up in Google searches; and, because so many of today’s buyers do […]
Every day, it seems like shiny new dealer marketing tools are announced. Yet some of the old tools remain peerless. Case in point: Craigslist. Though it’s definitely not as glamorous or as cutting-edge as it used to be, it remains […]
A simple truth: There’s no such thing as a car that sells itself. As you strive to move inventory at your used car dealership, you’ve got to invest in marketing and promotion—but choosing just how you’ll market can be something […]
The used car shopping experience doesn’t start in your dealership showroom or lot. It starts online, with your buyers doing ample research about what kind of car they want to buy—and where they want to buy it from. In other […]
Your used car dealership doesn’t need to be active on every single social network, but it should have a presence on Facebook. That’s because Facebook is simply the most popular of all social networks—and that’s probably not going to change […]
One of your dealership’s most valuable assets is your email list—frankly, the best resource you have for directly reaching out to your customer base. Then again, that list is only meaningful when you use it judiciously. Many dealerships struggle to […]
When it comes to marketing your used car dealership, nothing’s more central than your website—your online showroom, your virtual billboard, the first impression potential buyers will have of your business. Dealer websites are so important, in fact, that we recommend […]