If you’re looking to sink some money into marketing your used car dealership, great news: There are countless ways you can make an investment in advertising, branding, and buyer outreach.
The problem is, some of these investments will pay off big dividends; some of them may not; and a few won’t pay you back anything at all.
One of the challenges in marketing is knowing how best to allocate your budget. In this post, the Get My Auto team will share five areas where a judicious investment really can pay off for your dealership. In other words, if you’re looking for guidance on how to allot your marketing funds, start here.
5 Areas to Spend Money on Dealer Marketing
- A solid dealership website. A lot of your buyers are going to look you up on the Web before they ever set foot in your showroom, so make sure your website dazzles them. That doesn’t necessarily mean you need a lot of flash, but you do need logical navigation, valuable content, and a seamless user experience.
- Some SEO basics. Your website doesn’t mean much if nobody can find it; as such, it’s well worth spending a little money on search engine optimization, or SEO. Specifically, we recommend getting some on-site SEO features built into your site at the time of launch, preventing you from having to retrofit them. The Get My Auto website platform can handle this!
- Craigslist. While Craigslist is seen by some as being out of date, the truth is that it’s still one of the top destinations for buyers who are eager to get a new vehicle… so if you want to connect with highly motivated consumers, a strategic Craigslist campaign is very much worth your while. Our SaaS solutions can help automate and streamline your Craigslist activity, too, making it additionally cost-effective.
- Facebook Ads. Thanks to Facebook Marketplace, the massively popular social media site has become a hub for people seeking information about products and services. It’s definitely worth it to place some strategic Facebook ads, and to draw on some of the rich data that Facebook offers.
- Email. Email is another one of those digital avenues that doesn’t seem flashy at first; and yet, it remains one of the very best ways to connect directly with your audience. Cultivate a good email list, and regularly reach out to your recipients to remind them of your dealership’s inventory and its other services. When leveraged strategically, Craigslist can be a useful way to cultivate relationships.
Spend Your Marketing Dollars Wisely
Not every online marketing venture is going to pan out… but we’ll readily vouch for the five items listed here.
And of course, we would love to talk with you further about any or all of them. Reach out to Get My Auto at any time, and we’ll be happy to share with you more about some of our dealership marketing solutions. Contact us today and let’s get the conversation going.