Most auto dealers are aware of the critical importance of video marketing. They’ve seen the statistics. They know fully well that the presence of video within the Facebook newsfeed has grown by 360 percent in the past couple of years. […]
On the surface, it would seem like the world of car buying is becoming increasingly digitized. Study after study confirms that today’s buyers want to spend as little time as possible in the showroom. They would rather do the bulk […]
When you post to Facebook from your dealership account, you’ll have the option to “boost” your posts—basically helping you get more views and greater reach for the post in question. On the surface, this might seem like a great way […]
There is a common misconception about the members of the millennial generation—specifically, that they aren’t much interested in buying cars, perhaps preferring to lease or simply to rely on services like Uber. This couldn’t be further from the truth. As […]
Craigslist isn’t always thought of as a key marketing tool for used car dealerships, but in our view, it’s utterly essential. Aside from Facebook, there is no digital platform we recommend more readily than Craigslist. With that said, there are […]
When buyers want information about a new vehicle, they don’t immediately make an appointment at the local dealership. More often than not, they hit the Web and conduct a fair amount of online research before they ever set foot in […]
Craigslist is an excellent online marketplace for anyone looking to buy or sell a used vehicle—and that includes used car dealerships, not just private sellers. In fact, Craigslist is an invaluable sales hub and lead generation platform for used car […]
The used car buying process has changed. These days, buyers don’t want to leave their home and venture down to your showroom unless they really have to—and if you can accommodate them, allowing them to at least start their shopping […]
One of the most basic tenets of marketing is that you have to know your audience—and you have to be able to tailor your message to address their particular pain points and consumer needs. For used car dealerships, a big […]
For some used car dealerships, Craigslist is their secret weapon—their ace in the hole. It allows them to move units, stay connected with buyers, and improve their bottom line. For other dealerships, however, Craigslist turns out to be little more […]