Everybody loves to receive praise, and nobody likes to receive criticism. The owners of used car dealerships are sure to receive both, however—and often in highly public forums. Indeed, today’s dealers have to be prepared to deal with the good, […]
These days, it’s all but impossible to run a successful used car dealership without having a website in place. You need a website so that your business shows up in Google searches; and, because so many of today’s buyers do […]
When it comes to online marketing, most used car dealerships have the same basic goal: They want to achieve higher visibility among local search engine users. That seems like a simple ambition, yet it’s easier said than done. The Google […]
As you develop your used car dealership website, user experience, or UX, should be a primary concern. What is UX, exactly? There are some complex and technical definitions we could give, but ultimately it boils down to creating a site […]
Every day, it seems like shiny new dealer marketing tools are announced. Yet some of the old tools remain peerless. Case in point: Craigslist. Though it’s definitely not as glamorous or as cutting-edge as it used to be, it remains […]