As you develop your used car dealership website, user experience, or UX, should be a primary concern. What is UX, exactly? There are some complex and technical definitions we could give, but ultimately it boils down to creating a site where visitors feel welcome; where they can quickly find and digest whatever information they’re seeking.
This is an important consideration for a couple of reasons. One is that a positive UX helps you create a strong first impression for your visitors; it helps them see right off the bat that your dealership exists to help and to serve them. Frankly, a site with bad UX will probably send visitors elsewhere. Additionally, UX is something that search engine algorithms take into account. Bad UX can actually translate into negative SEO rankings.
So what are some specific ways in which you can enhance your dealership website UX? Here are just a few examples.
Improving UX at Your Dealership Website
- Include plenty of white space. The last thing you want on your dealership website is a big, unbroken block of text. Frankly, that’s just a headache for your readers. Make sure you have some negative space at the margins, and a little breathing room between paragraphs and/or images.
- Skip the stock images. To be blunt, most Web users can see right through stock images; they find them to be a little corny and inauthentic. That doesn’t mean you can never, ever use them, but to provide a really appealing UX, we’d recommend employing original graphics and photography as much as possible.
- Ensure a fast loading time. We’ve talked about loading speeds many times before, and it really is a key issue for your website UX. Ideally, you want a site that loads in three seconds at the most. Anything that takes longer could frustrate users, and send them scurrying to a competitor’s site. Test your site speed on many browser and device types.
- Include section headings and subheadings. It’s important to make your website copy easy to read and to skim, and that means using bullet points, lists, short paragraphs, and section headings/subheadings whenever possible. The latter, in particular, makes it easy for a visitor to scroll through your site and find the specific subject matter they’re looking for.
- Place contact information on every page. At any point, your visitor may decide they want to call you to learn more, or to email you to set up an appointment. Make it easy for them by placing contact information on every page of the site, in an easy-to-identify spot. Don’t make anyone hunt for ways to get in touch with you!
With these tips, you’re ready to start thinking earnestly about the UX your dealer website offers. We’d love to help you put these principles in action. Reach out to Get My Auto today to ask us about our dealer website platform, and in particular our robust SaaS offerings. Connect with us now!