Automotive Internet Marketing Tips
In marketing, it’s vital to go where your customers are. That’s the oldest rule in the book, and it’s as true today as it’s ever been. If you want to get people to buy your product, you’ve got to connect […]
Dealer Marketing Blog: Tips to Sell More Cars
5 Rules for Used Car Dealerships on Social Media
It’s the oldest rule of marketing: Business owners must be where their customers are. In today’s world, most consumers are active on some form of social media, and Facebook in particular. What that means for used car dealers is simple: […]
Your Dealership Should Be Blogging. Here’s Why.
There are many used car dealerships in the world, and consumers are nothing if not overwhelmed with options. The question for dealers, then, is simply this: How does your used car business stand out from the rest? What can you […]
Dealerships Focusing on Experience, Not Just Vehicles
A majority of Americans find the car buying process to be unpleasant—but to their credit, dealers know that and are trying their best to change it. More and more, the focus is shifting away from the vehicles themselves and toward […]
What Dealers Should Know About Millennial Drivers
Like every industry, the used car marketplace is working overtime to understand the buying habits of millennials. Young drivers make up a huge part of the market share, of course, and the decisions they make don’t always mirror those of […]
10 Ways to Become the Top Car Salesperson in Southern California
Southern California has always been a hot market for vehicles, including new and used cars and trucks. Among salespeople, then, there is no small amount of competition—so how do you distinguish yourself? How to you rise above the pack and […]
Car Buyers Now Taking Out More Auto Loans to Purchase Used Cars Than New Ones
Historically, auto loans have mostly been used to help everyday motorists meet the high price threshold of new vehicles. That may be changing, though. According to a recent Fox Business report, car buyers are actually using their loans to purchase […]
Are These Used Cars Ideal for Uber and Lyft?
Uber and Lyft—the two primary sources of transportation in the new “sharing economy”—are meant to empower the consumer and the entrepreneur alike. Everyday individuals can use these services to get where they need to go, without having to rely on […]
Pokemon in Used Car Dealerships
Pokemon Go has been out long enough now—and enough articles and think pieces have been written about it—that you may be wary of reading anything further on the subject. Here’s the simple reason why you should continue to care about […]
Orange County Car Auction Locations
If you live in Orange County, then you must know that there’s more than one way to buy a pre-owned vehicle. You can always buy directly from a used car dealer, of course; ultimately, this is what we most heartily […]