Craigslist isn’t always thought of as a key marketing tool for used car dealerships, but in our view, it’s utterly essential. Aside from Facebook, there is no digital platform we recommend more readily than Craigslist. With that said, there are […]
When buyers want information about a new vehicle, they don’t immediately make an appointment at the local dealership. More often than not, they hit the Web and conduct a fair amount of online research before they ever set foot in […]
Are you familiar with the Seven Car Club theory? A recent Dealer Marketing article summarizes it pretty well. The idea is that, at every car dealership, there are basically three types of sales representatives. First, there are the overachievers—the people […]
Craigslist is an excellent online marketplace for anyone looking to buy or sell a used vehicle—and that includes used car dealerships, not just private sellers. In fact, Craigslist is an invaluable sales hub and lead generation platform for used car […]
The used car buying process has changed. These days, buyers don’t want to leave their home and venture down to your showroom unless they really have to—and if you can accommodate them, allowing them to at least start their shopping […]
One of the most basic tenets of marketing is that you have to know your audience—and you have to be able to tailor your message to address their particular pain points and consumer needs. For used car dealerships, a big […]
For some used car dealerships, Craigslist is their secret weapon—their ace in the hole. It allows them to move units, stay connected with buyers, and improve their bottom line. For other dealerships, however, Craigslist turns out to be little more […]
Looking to bring more foot traffic to your lot? More online traffic to your website? More inquiries? More conversions? More benefit to your bottom line? It all comes down to marketing—and for used car dealers, there are always ways to […]
Craigslist can be a powerful lead generation tool for your used car dealership. In fact, it can be a robust sales hub, but only when you use it correctly. A big part of this is writing good vehicle descriptions to […]
Instagram is a lot of fun—but can it also be a useful tool for used car dealerships, looking to actually move inventory? You’d better believe it can. The first step to making that happen is to be clear about your […]