Generally speaking, the fall season is a sluggish one for auto sales—at least compared with the brisk sales pace of summer. Most dealerships plan for their numbers to fall a bit once school’s back in session and the weather turns […]
Where do your buyers come from? How do they make their purchasing decisions? And which online channels ultimately lead them to call or visit your dealership? These are important questions for your dealership to answer before you launch a digital […]
Dealer marketing is ever-changing—and for a number of reasons. For one thing, dealer marketing technology is constantly advancing and improving. Additionally, consumer behaviors can ebb and flow. What’s critical for your dealership is knowing where things are headed—and preparing accordingly. […]
Cash flow is the lifeblood of any independent auto dealership—and as such, dealers simply can’t afford to have aging inventory that languishes on their lot. Inventory needs to be sold in a minimum of 90 days—and at some dealerships, the […]
At Get My Auto, one of our key service offerings is dealership-centered software products. We are tech innovators, and as such we know full well what dealerships are looking for in their software packages. Good marketing, CRM, or Craigslist automation […]
When done right, a Craigslist post can be an invaluable lead generator for your auto dealership. Of course, not all Craigslist ads are created equal. Without high-level strategy, your dealership’s Craigslist efforts can come up short—essentially just wasting money and […]
Facebook recently announced version 2.2. of its Messenger app—complete with some business-friendly features that auto dealerships will want to take note of. Among the changes, Facebook Messenger now offers a customer chat plugin, which lets businesses integrate Messenger into their […]
In most industries, the holiday season is an especially busy time of the year; in fact, some companies live or die by the sales they bring in between Thanksgiving and New Year’s. The shopping season isn’t always quite that impactful […]
With more than 600 million active users, Instagram is not a platform that dealership marketers can ignore. In fact, Instagram is not only popular and influential, but it is uniquely suited to meet the branding needs of dealerships, its image- […]
Buying an automobile is always a big financial decision—and as such, it’s only natural that consumers would approach it with due diligence. Much research goes into the auto buying decision—and now, more than ever, that research happens at home, via […]