Dealer marketing is ever-changing—and for a number of reasons. For one thing, dealer marketing technology is constantly advancing and improving. Additionally, consumer behaviors can ebb and flow. What’s critical for your dealership is knowing where things are headed—and preparing accordingly.
With that said, what can dealerships expect from 2018? What are some things you can do to prepare for 2018’s dealer marketing landscape? Here are a few suggestions from the Get My Auto team.
Dealer Marketing Trends for 2018
Responsive Web Design
Statistics show that the vast majority of auto consumers do plenty of online research before they ever visit a dealership; in fact, most buyers already know what car they wish to purchase when they first set foot in your showroom. And a great deal of online research is done from mobile devices—making it imperative for your dealership’s website to be mobile-friendly.
Try accessing your site on a variety of devices, including phones and tablets. Do you find it hard to navigate? Do you have to do a lot of scrolling or zooming just to see the content? If so, you need to invest in responsive Web design ASAP.
Another important dealer marketing trend is video content. Simply put, video content is incredibly useful—and for a few different reasons:
– It retains viewers far more effectively than written content does.
– It also allows you to compress a lot of valuable information into an easily-digestible format.
– Details you share in a video are far easier for viewers to retain than anything they read on your site.
The best part is, video marketing is pretty easy to get into. In fact, a decent cellphone camera and some basic video editing software are all you need to make a strong first effort.
Targeted Facebook Ads
Facebook Ads not only allows for amazing reach, but also for amazing targeting. By tapping into Facebook’s rich trove of consumer information, you can display ads precisely to the people most likely to buy from you. When done right, Facebook Ads is a cost-effective way to expand your audience and boost your sales.
This last one might surprise you. After all, Craigslist strikes many dealers as a bit of an antique. The thing is, Craigslist remains one of the most powerful avenues for advertising inventory and for driving traffic to dealer website—and to physical showrooms. Get our Craigslist Wizard app to ensure your ads are fully optimized.
Are You Ready to Take Your Dealer Marketing to the Next Level?
A new year brings with it plenty of new trends. Are you ready to keep up? Make sure your dealership is marketing as effectively as possible; get guidance from our team of pros. Reach out to Get My Auto to learn more about the next steps in your dealer marketing endeavors.