Selling a used car always involves some give and take. Sales reps can’t expect to be pushy and aggressive and make any progress; it’s far wiser to spend time building a rapport, understand the customer’s needs, and tailor your sales […]
When it comes to used car sales, trust is critical. We all know the reputation that used car dealers have—whether fairly or not—as being shady or dishonest. While that stigma is starting to fade, the fact remains that, before you […]
Your dealership website serves a number of purposes. Hopefully it ranks well, and helps your dealership be discovered by interested buyers—but if that’s all your site is doing, then it’s falling short. Remember that your dealership website is the first […]
For auto dealerships, all search—all marketing—is local. That much is evident from a recent Dealer Marketing report, which notes that, in 2017, auto dealers and manufacturers spent more than $12.06 billion on local advertising. Why Local Search Matters for Your […]
More and more, used car dealerships live or die by the quality of their website. Your dealership website is a virtual showroom; it’s the first impression most consumers will ever have of your business. A good website results in phone […]
Dealership owners always want their website to look sleek, flashy, and professional—but at the end of the day, the way your site looks isn’t really what’s important. What’s important is the way your site performs. Simply put, an effective website […]
One of the core functions of the independent auto sales rep is to follow up with leads. When you receive information from an interested buyer—via your website, a social media platform, or even a Craigslist post—it’s vital to make a […]
Should your dealership be focusing more on the sale of accessories? There’s certainly an argument to be made for it. Consider some of these figures, from a recent Auto News article: – Auto accessories generate more than $40 billion each year. […]
There are a lot of people out there, searching for their next used vehicle—and thanks to the Internet, it’s never been easier for your dealership to connect with them. The hard part is knowing which channels you can use to […]
When you invest money in marketing your dealership—whether through Web design, PPC, SEO, social media, or email—you obviously want to see a return. The question is, how can you tell when your dealership marketing efforts are really paying off? Here […]