Any business that can’t easily be found on the Web might as well be invisible; in fact, it might as well not exist at all. That’s a bold statement, but in today’s world, it’s really true. Consumers use the Web […]
Is your dealership website simply a placeholder, occupying space on the Web—or does it actually work for you? A really good dealership website can be nearly as valuable as a full-time employee. (Indeed, your website works for you 24/7/365!) But […]
Even at a used car dealership, there is such a thing as a vehicle that’s just too old. Aging inventory—cars or trucks that languish on the lot past the 60-day marker—take up space, eat into profit margins, and only grow […]
Search engine optimization is something that every used car dealership should be concerned with, and for a simple reason: SEO determines how easy it is for interested customers to find your brand online. Without strong SEO, local shoppers won’t be […]
Dealership marketing trends are always evolving—partly because technology itself is evolving, and partly because consumer behavior changes along with it. For your dealership to remain competitive, it’s vital to stay abreast of changing trends. Here are four things to watch […]
In the age of Facebook Ads, Snapchat Stories, and YouTube videos, Craigslist might seem a little old-school; a little behind the times. For independent auto dealerships, though, it’s a surprisingly evergreen marketing tool. In fact, in 2017, Craigslist remains one […]
For independent auto dealerships, being found by local consumers is essential—and that means an emphasis on localized SEO is non-negotiable. Generally speaking, this is something that requires time and dedication, yet there are a few simple ways you can improve […]
More and more consumers are doing their used car research online before they go to an actual dealership showroom. What this means, most basically, is that your dealership needs to be discoverable in the search engine algorithms. There are many […]
Generally speaking, the fall season is a sluggish one for auto sales—at least compared with the brisk sales pace of summer. Most dealerships plan for their numbers to fall a bit once school’s back in session and the weather turns […]
Where do your buyers come from? How do they make their purchasing decisions? And which online channels ultimately lead them to call or visit your dealership? These are important questions for your dealership to answer before you launch a digital […]