Before you can sell anyone a used car, you first have to earn their trust. Buyers need to feel comfortable at your dealership, and confidence engaging with your sales representatives. Given the common characterization of used car salesmen as shady […]
Information is a precious thing—especially the information you collect from your customers. Take, for example, email contact information. It’s easy enough to gather email addresses from your customers and website visitors, but knowing what to do with it is tougher. […]
Selling a used car always involves some give and take. Sales reps can’t expect to be pushy and aggressive and make any progress; it’s far wiser to spend time building a rapport, understand the customer’s needs, and tailor your sales […]
When it comes to used car sales, trust is critical. We all know the reputation that used car dealers have—whether fairly or not—as being shady or dishonest. While that stigma is starting to fade, the fact remains that, before you […]
Your dealership website serves a number of purposes. Hopefully it ranks well, and helps your dealership be discovered by interested buyers—but if that’s all your site is doing, then it’s falling short. Remember that your dealership website is the first […]
For auto dealerships, all search—all marketing—is local. That much is evident from a recent Dealer Marketing report, which notes that, in 2017, auto dealers and manufacturers spent more than $12.06 billion on local advertising. Why Local Search Matters for Your […]
More and more, used car dealerships live or die by the quality of their website. Your dealership website is a virtual showroom; it’s the first impression most consumers will ever have of your business. A good website results in phone […]
Dealership owners always want their website to look sleek, flashy, and professional—but at the end of the day, the way your site looks isn’t really what’s important. What’s important is the way your site performs. Simply put, an effective website […]
One of the core functions of the independent auto sales rep is to follow up with leads. When you receive information from an interested buyer—via your website, a social media platform, or even a Craigslist post—it’s vital to make a […]
Should your dealership be focusing more on the sale of accessories? There’s certainly an argument to be made for it. Consider some of these figures, from a recent Auto News article: – Auto accessories generate more than $40 billion each year. […]