With all the expenses that come with owning, operating, and promoting your used car dealership, it’s worth asking: Is it really necessary to invest in an SEO endeavor? The short answer is yes. SEO can benefit your used car business […]
If you want your spouse or your teenage son or daughter to run the trash outside, you can’t just assume they’ll do it; generally speaking, you have to ask them. And in much the same way, if you want visitors […]
Launching any kind of a new business is daunting—and starting a used car dealership is no exception. As you set up your showroom, make sure you’re aware of some of the most common startup mistakes that impact used car dealerships. […]
There’s no such thing as a product that sells itself. That’s especially true in auto sales. No matter how sleek and shiny your inventory may be, buyers always have plenty of options and plenty of ways to say no. Your […]
It’s official: Most Internet access takes place on mobile devices, not desktop computers—which means that your dealership website has to be mobile-ready if it’s going to be effective at all. That’s not mere speculation, either. Google has formally announced that, […]
Ideally, your used car dealership website functions as a 24/7 lead generating machine, prompting interested local buyers to call, email, or simply show up at your showroom ready to test drive some cars. But of course, it doesn’t always work […]
For your used car dealership to remain competitive, it has to rank well in local Google searches—or else, it will be all but invisible to the buyers in your community. This makes it vital for your used car dealership to […]
There are various strategies for bringing traffic to your dealership website, including both paid and earned traffic. When we talk about paid traffic, we’re talking about PPC ads—an important part of your dealership marketing approach, but not what we’re focusing […]
Once upon a time, press releases were considered to be invaluable for local SEO. They are not as popular as they used to be, and some marketing professionals ignore them altogether. In our opinion, though, press releases can be invaluable […]
Dealerships have many options available to them as they seek to grow their online presence. In fact, they might almost have too many options; certainly, it can be difficult to determine which channels offer the best return on investment. Take, […]