They say that you have to spend money to make money—yet when it comes to marketing your used car dealership, it can sometimes seem like the values are disproportional. You may feel as though you spend an arm and a […]
Today’s used car buyers tend to do their research online before they actually set foot in a showroom—which means it’s never been more important for your dealership to be there, highly visible in the Google search rankings. If your dealership […]
Let’s be honest: Yours isn’t the only dealership in town where local buyers can find good deals on used Hondas and Toyotas. You’re competing with other used car sales professionals, and it’s imperative for you to stand out from the […]
At Get My Auto, we are always encouraging used car dealerships to explore the potential of paid Facebook ads. We truly believe that the Facebook Ads platform—along with Craigslist and SEO—is a must-have marketing measure for any used car business. […]
Every piece of marketing collateral you create for your dealership should end with a call to action, or a CTA. This brief snippet of text exhorts the reader to take the next step, whether that means signing up for your […]
For many businesses, the holiday shopping season presents a prime opportunity to boost sales—and used car dealerships are no exception. Many consumers, aware that dealerships need to hit certain sales quotas, save their new auto purchase for year’s end, hoping […]
For used car dealerships, Craigslist can be an invaluable resource. Though it’s been around for a while now, Craigslist remains simply the best place to connect with highly motivated buyers—people near you who truly want to purchase a vehicle. With […]
The holiday season will be here before you know it—and the time to start preparing is now. The period of time between Thanksgiving and Christmas provides your dealership with some meaningful opportunities to welcome buyers—tapping into the cheerfulness of the […]
These days, most used car dealerships have their own websites. The question is, is your dealership website doing everything it should? More than a mere online placeholder, an effective website should accomplish several different tasks—building search engine visibility, educating potential […]
Marketing a used car dealership can be a full-time job unto itself—and as such, it’s not surprising that many dealerships seek outside counsel. Working with a marketing firm can be an effective way to build your brand and boost your […]