Every day, it seems like shiny new dealer marketing tools are announced. Yet some of the old tools remain peerless. Case in point: Craigslist. Though it’s definitely not as glamorous or as cutting-edge as it used to be, it remains […]
For used car dealerships, local search visibility is a key marketing goal. Simply put, when someone in your community wants to buy a vehicle, and they use Google to locate the best nearby dealership, you want yours to show up. […]
A simple truth: There’s no such thing as a car that sells itself. As you strive to move inventory at your used car dealership, you’ve got to invest in marketing and promotion—but choosing just how you’ll market can be something […]
Google’s search algorithms are complicated; they juggle a number of different factors, or ranking signals, to determine a website’s placement. Some of these ranking signals are what are known as on-site factors—that is, things you can do on your website […]
One of the most important things used car dealerships can do is to ensure they have a robust website with which to greet and capture leads. There are a lot of elements that go into website performance, but one of […]
Chances are, your used car dealership isn’t the only game in town. There are plenty of other showrooms where buyers can go to browse. For you to get those buyers in your door, you’ve got to meet them where they […]
The used car shopping experience doesn’t start in your dealership showroom or lot. It starts online, with your buyers doing ample research about what kind of car they want to buy—and where they want to buy it from. In other […]
Your used car dealership doesn’t need to be active on every single social network, but it should have a presence on Facebook. That’s because Facebook is simply the most popular of all social networks—and that’s probably not going to change […]
One of your dealership’s most valuable assets is your email list—frankly, the best resource you have for directly reaching out to your customer base. Then again, that list is only meaningful when you use it judiciously. Many dealerships struggle to […]
It’s a scenario that used car sales reps know all too well: You’ve just spent several minutes talking with a potential buyer, only to have them say they need to go home and think about their decision rather than signing […]