A blog can prove highly advantageous to your used car dealership. It provides you with a way to communicate your subject matter expertise, to earn the trust of your readers, and to educate buyers before they come into your dealership. […]
In order for your used car dealership to be successful, you’ve got to be ready to connect with buyers in all demographics—and that includes millennials. To put it mildly, these younger buyers differ from their parents in many different ways. […]
Craigslist is an invaluable venue for selling your used vehicle inventory—but while it presents boundless opportunity, it also poses some limitations and drawbacks. Consider that you have only a few short sentences to convince someone to come visit your showroom, […]
At the risk of stating the obvious, used cars don’t sell themselves—not even the very best ones. For your dealership to move units, it’s going to require you to have a robust and highly-trained sales team. This last point is […]
We all like receiving positive feedback—and by the same token, none of us like being told that we’re doing a poor job. For most businesses, though, mixed feedback is just par for the course. Consider your used car dealership. Hopefully, […]
For used car dealerships, there is a practically limitless number of marketing tools and resources out there. The problem is, your marketing budget isn’t limitless—so how do you determine which marketing tools are worthy of your investment? There are a […]
Online reviews—particularly on Google—can be a major asset to your used car dealership. They help instill trust, they boost your SEO visibility, and they can give you an edge over the competition. Unless, of course, those reviews are negative, in […]
What do people think of your used car dealership? It’s an important question, and one that should be easy enough to answer: Simply take a look at your dealership’s Google reviews to get some idea of how your business is […]
Your dealership website is arguably the most critical piece of marketing collateral you’ve got—and there are always ways for you to make it better. Before the year runs out, take just a few minutes to make some small yet significant […]
The big challenge that used car dealership face is that, with very few exceptions, they aren’t the only game in town. There are countless places where a local buyer might shop for a used Honda Civic or Chevy Equinox—so why […]