When it comes to online marketing, most used car dealerships have the same basic goal: They want to achieve higher visibility among local search engine users. That seems like a simple ambition, yet it’s easier said than done. The Google […]
As you develop your used car dealership website, user experience, or UX, should be a primary concern. What is UX, exactly? There are some complex and technical definitions we could give, but ultimately it boils down to creating a site […]
Every day, it seems like shiny new dealer marketing tools are announced. Yet some of the old tools remain peerless. Case in point: Craigslist. Though it’s definitely not as glamorous or as cutting-edge as it used to be, it remains […]
For used car dealerships, local search visibility is a key marketing goal. Simply put, when someone in your community wants to buy a vehicle, and they use Google to locate the best nearby dealership, you want yours to show up. […]
A simple truth: There’s no such thing as a car that sells itself. As you strive to move inventory at your used car dealership, you’ve got to invest in marketing and promotion—but choosing just how you’ll market can be something […]
Google’s search algorithms are complicated; they juggle a number of different factors, or ranking signals, to determine a website’s placement. Some of these ranking signals are what are known as on-site factors—that is, things you can do on your website […]
One of the most important things used car dealerships can do is to ensure they have a robust website with which to greet and capture leads. There are a lot of elements that go into website performance, but one of […]
Chances are, your used car dealership isn’t the only game in town. There are plenty of other showrooms where buyers can go to browse. For you to get those buyers in your door, you’ve got to meet them where they […]
The used car shopping experience doesn’t start in your dealership showroom or lot. It starts online, with your buyers doing ample research about what kind of car they want to buy—and where they want to buy it from. In other […]
Your used car dealership doesn’t need to be active on every single social network, but it should have a presence on Facebook. That’s because Facebook is simply the most popular of all social networks—and that’s probably not going to change […]