Your dealership’s website will likely be the first exposure buyers have to your business; long before they set foot in your showroom, they’ll stumble across your home page. That puts the impetus on your website to answer some of the […]
Your dealership website is one of the most important pieces of marketing collateral you have—which means it’s important to audit it frequently. This doesn’t have to be a long and involved process. How about this: Once a year, sit down […]
One of the most important components of a good dealer website is speed. Your website needs to load within two or three seconds, or else you run the risk that potential customers will get frustrated and pursue their auto buying […]
There’s nothing simple about achieving robust SEO rankings for your dealer website. On the contrary, there’s a multitude of ranking factors to consider as you seek visibility on the SERPs. Those factors range from on-site to off-site components, and they […]
When launching a used car dealership, one of the terms you’ll hear thrown around quite a bit is floor planning. No, this isn’t a reference to the layout of your physical space. Rather, your dealer floor plan refers to an […]
A lot of private auto sellers use Craigslist to find buyers and facilitate their transactions. It makes sense: Craigslist is a good, low-hassle way for car sellers and buyers to connect, without all the overhead you encounter on other sites. […]
Everybody loves to receive praise, and nobody likes to receive criticism. The owners of used car dealerships are sure to receive both, however—and often in highly public forums. Indeed, today’s dealers have to be prepared to deal with the good, […]
These days, it’s all but impossible to run a successful used car dealership without having a website in place. You need a website so that your business shows up in Google searches; and, because so many of today’s buyers do […]
When it comes to online marketing, most used car dealerships have the same basic goal: They want to achieve higher visibility among local search engine users. That seems like a simple ambition, yet it’s easier said than done. The Google […]
As you develop your used car dealership website, user experience, or UX, should be a primary concern. What is UX, exactly? There are some complex and technical definitions we could give, but ultimately it boils down to creating a site […]