Landing pages can be invaluable to your dealership’s digital marketing approach—yet all too often, these key pieces of online real estate are underutilized, if not altogether ignored. Maybe you’ve never even heard of a landing page. Basically, it’s a Web […]
You’re probably aware that, in order for your used car dealership to succeed, it’s got to connect with consumers online—because there’s where most buyers turn for information about vehicles and sellers. You may also know that these online connections don’t […]
With all the expenses that come with owning, operating, and promoting your used car dealership, it’s worth asking: Is it really necessary to invest in an SEO endeavor? The short answer is yes. SEO can benefit your used car business […]
It’s official: Most Internet access takes place on mobile devices, not desktop computers—which means that your dealership website has to be mobile-ready if it’s going to be effective at all. That’s not mere speculation, either. Google has formally announced that, […]
Ideally, your used car dealership website functions as a 24/7 lead generating machine, prompting interested local buyers to call, email, or simply show up at your showroom ready to test drive some cars. But of course, it doesn’t always work […]
For your used car dealership to remain competitive, it has to rank well in local Google searches—or else, it will be all but invisible to the buyers in your community. This makes it vital for your used car dealership to […]
When buyers want information about a particular car or a certain dealership, the first place they turn is to Google. As such, your dealership’s success is largely dependent on your Google visibility. Search engine optimization (SEO) is the field devoted […]
Search engine optimization is something that every used car dealership should be concerned with, and for a simple reason: SEO determines how easy it is for interested customers to find your brand online. Without strong SEO, local shoppers won’t be […]
For independent auto dealerships, being found by local consumers is essential—and that means an emphasis on localized SEO is non-negotiable. Generally speaking, this is something that requires time and dedication, yet there are a few simple ways you can improve […]
Digital ad spend is ever on the rise—and marketers can sometimes struggle to keep pace. That’s especially true in competitive fields like automotive sales, where today’s used car dealers are often unsure where to allocate their ad bucks for the […]