Before your auto dealership can start effectively leveraging the Facebook Ads platform, there are some preliminary pieces of marketing collateral you’ll want to have in place. For example, you’ll need to develop buyer personas, ensuring that you have a clear […]
There are many reasons to use Facebook Ads to market your dealership—but one of the foremost reasons is that it allows you to precisely target the people to whom you’re advertising. Facebook’s targeting options are robust and effective, and worth […]
One of the most important aspects of your dealership’s Facebook Ads campaign is choosing the right imagery. Good ad copy alone won’t command the sort of attention you need; you also need a picture to attract eyeballs and ultimately clicks. […]
Once your dealership sets up a Facebook page and creates some buyer personas, you’re almost ready to start making Facebook ads—but first, there are a few basic concepts and terms you’ll want to understand. In this post, we’re going to […]
For most people, owning an automobile isn’t really a luxury or a choice. It’s a necessity, an imperative part of making it to school, to work, and elsewhere. It’s where people seek their vehicles that can vary wildly. In recent […]
Facebook is an invaluable tool for connecting your car dealership with buyers—but it requires real skill and strategy to use it correctly. Developing a judicious, organic content strategy is challenging in and of itself—but finding success with the Facebook Ads […]
In Facebook, auto dealerships find an invaluable tool for marketing and outreach. Not only does Facebook boast incredible reach—literally billions of people—but its celebrated Facebook Ads platform allows for a staggering range of options, including different ways to target ads […]
Auto dealers have practically limitless options for marketing their inventory—and of course, some work better than others. The trick is determining which marketing methods truly get results. For instance, does the Facebook Ads platform carry much promise for car dealerships, […]
As a used car dealer, you have a lot of marketing tools available to you, all with their own strengths and advantages. The problem is, you probably don’t have the budget to implement all of these tools and platforms, which […]
In order for your dealership to stand out from the competition, it’s vital for you to actively engage with customers and potential leads—and one of the best ways to do that is through social media. When you maintain an active […]