According to a recent Auto News story, Facebook is proactively courting auto dealerships, trying to generate more ad revenues from the vehicle industry. This goal comes with some innate challenges. The biggest one is simply this: Unlike other consumer products, […]
We are constantly telling auto dealerships that one of the very best ways for them to invest their marketing dollars—arguably the best way—is in Facebook. And generally, dealers respond knowingly, nodding their heads and agreeing. Yet, statistics reveal that the […]
Is your auto dealership doing everything in its power to connect with local buyers—and to project your dealership as the dealership of choice among used car customers? Certainly, the age of digital marketing provides dealerships with many opportunities. Actually recognizing […]
Success in Facebook Ads won’t come automatically. There is almost always some trial and error involved, and many components you must bring into balance—targeting, budgeting, messaging, and more. As such, you may come to a point where your ad campaign […]
Recently, we’ve been blogging about Facebook Ads, and specifically about how dealership owners can start using the platform effectively—even with little or no previous experience. These posts have been based on material from our new book, The Ultimate Dealer Guide […]
Facebook Ads is a complicated animal—a machine whose parts and systems must be firing on all cylinders, working in tandem, to produce the kinds of results you want on behalf of your dealership. On a purely technical level, there are […]
Imagine this scenario: A buyer comes to your used car dealership and asks to see a car. You show them one, and they politely decline. “No thanks,” they might say. “This isn’t the car for me.” What would you do, […]
Lately, we’ve been blogging quite a bit about Facebook Ads—an invaluable platform for auto dealerships to use in their efforts to build visibility and make more conversions. Using Facebook’s paid ad component is certainly vital, but it’s not the only […]
Not all Facebook Ad campaigns are the same. They can vary in their content, in their targeting, in their budgeting—but even more fundamentally, they can vary in their type. Facebook allows advertisers to choose from a number of different types […]
We’ve been blogging about some of the basic principles of Facebook Ads for auto dealerships. So far, we’ve touched on profile creation, targeting, buyer personas, Custom Audiences, and much more. Today, we’re going to turn again to a rather technical […]