The used car buying process has changed. These days, buyers don’t want to leave their home and venture down to your showroom unless they really have to—and if you can accommodate them, allowing them to at least start their shopping […]
One of the most basic tenets of marketing is that you have to know your audience—and you have to be able to tailor your message to address their particular pain points and consumer needs. For used car dealerships, a big […]
For some used car dealerships, Craigslist is their secret weapon—their ace in the hole. It allows them to move units, stay connected with buyers, and improve their bottom line. For other dealerships, however, Craigslist turns out to be little more […]
Looking to bring more foot traffic to your lot? More online traffic to your website? More inquiries? More conversions? More benefit to your bottom line? It all comes down to marketing—and for used car dealers, there are always ways to […]
Craigslist can be a powerful lead generation tool for your used car dealership. In fact, it can be a robust sales hub, but only when you use it correctly. A big part of this is writing good vehicle descriptions to […]
As the owner or manager of a used car dealership, you obviously want buyers to come down to your showroom or lot. Before they visit you in person, though, most consumers are going to spend some time doing online research. […]
According to a recent Auto News story, Facebook is proactively courting auto dealerships, trying to generate more ad revenues from the vehicle industry. This goal comes with some innate challenges. The biggest one is simply this: Unlike other consumer products, […]
We are constantly telling auto dealerships that one of the very best ways for them to invest their marketing dollars—arguably the best way—is in Facebook. And generally, dealers respond knowingly, nodding their heads and agreeing. Yet, statistics reveal that the […]
Is your auto dealership doing everything in its power to connect with local buyers—and to project your dealership as the dealership of choice among used car customers? Certainly, the age of digital marketing provides dealerships with many opportunities. Actually recognizing […]
Success in Facebook Ads won’t come automatically. There is almost always some trial and error involved, and many components you must bring into balance—targeting, budgeting, messaging, and more. As such, you may come to a point where your ad campaign […]