If you want your spouse or your teenage son or daughter to run the trash outside, you can’t just assume they’ll do it; generally speaking, you have to ask them. And in much the same way, if you want visitors […]
Launching any kind of a new business is daunting—and starting a used car dealership is no exception. As you set up your showroom, make sure you’re aware of some of the most common startup mistakes that impact used car dealerships. […]
There are various strategies for bringing traffic to your dealership website, including both paid and earned traffic. When we talk about paid traffic, we’re talking about PPC ads—an important part of your dealership marketing approach, but not what we’re focusing […]
Once upon a time, press releases were considered to be invaluable for local SEO. They are not as popular as they used to be, and some marketing professionals ignore them altogether. In our opinion, though, press releases can be invaluable […]
Dealerships have many options available to them as they seek to grow their online presence. In fact, they might almost have too many options; certainly, it can be difficult to determine which channels offer the best return on investment. Take, […]
A good craftsman always has the right tools for the job. Certainly, as you market your used car dealership on the Web, it’s important to know which software suites and digital platforms help you make informed decisions about your ad […]
Selling used cars is increasingly competitive—and if you want your dealership to stand out from the competition, it’s generally best to partner with a marketing company. Not all automotive marketing companies are created equal, however, and it’s important to choose […]
Before purchasing a new or used vehicle, buyers do plenty of online research. They watch videos, they read reviews, they compare prices, and they consult with safety ratings before they ever commit to visiting a dealership, let alone buying a […]
These days, very few consumers will visit a dealership without doing some online research first. In fact, studies suggest that the average buyer will spend several hours reading about cars online before ever setting foot on the showroom floor. This […]
As you’re no doubt aware, Google is the biggest search engine in the world—but do you know which search engine ranks as #2? This may shock you, but the answer is YouTube. And, as online consumers increasingly favor video over […]