Before purchasing a new or used vehicle, buyers do plenty of online research. They watch videos, they read reviews, they compare prices, and they consult with safety ratings before they ever commit to visiting a dealership, let alone buying a […]
These days, very few consumers will visit a dealership without doing some online research first. In fact, studies suggest that the average buyer will spend several hours reading about cars online before ever setting foot on the showroom floor. This […]
As you’re no doubt aware, Google is the biggest search engine in the world—but do you know which search engine ranks as #2? This may shock you, but the answer is YouTube. And, as online consumers increasingly favor video over […]
Facebook has been in the hot seat for months now. The trouble all started during the 2016 election cycle, when the once-unstoppable social network was beset with criticisms regarding its role in the spread of “fake news.” Since then, Facebook […]
While Craigslist is no longer a flashy or widely-hyped online destination, the simple truth is that it’s still one of the most popular websites in existence; it’s still a prime channel for online retail; and it’s still a must-use resource […]
Before you can sell anyone a used car, you first have to earn their trust. Buyers need to feel comfortable at your dealership, and confidence engaging with your sales representatives. Given the common characterization of used car salesmen as shady […]
Information is a precious thing—especially the information you collect from your customers. Take, for example, email contact information. It’s easy enough to gather email addresses from your customers and website visitors, but knowing what to do with it is tougher. […]
When it comes to used car sales, trust is critical. We all know the reputation that used car dealers have—whether fairly or not—as being shady or dishonest. While that stigma is starting to fade, the fact remains that, before you […]
Your dealership website serves a number of purposes. Hopefully it ranks well, and helps your dealership be discovered by interested buyers—but if that’s all your site is doing, then it’s falling short. Remember that your dealership website is the first […]
For auto dealerships, all search—all marketing—is local. That much is evident from a recent Dealer Marketing report, which notes that, in 2017, auto dealers and manufacturers spent more than $12.06 billion on local advertising. Why Local Search Matters for Your […]