As you’re no doubt aware, Google is the biggest search engine in the world—but do you know which search engine ranks as #2? This may shock you, but the answer is YouTube. And, as online consumers increasingly favor video over […]
Facebook has been in the hot seat for months now. The trouble all started during the 2016 election cycle, when the once-unstoppable social network was beset with criticisms regarding its role in the spread of “fake news.” Since then, Facebook […]
While Craigslist is no longer a flashy or widely-hyped online destination, the simple truth is that it’s still one of the most popular websites in existence; it’s still a prime channel for online retail; and it’s still a must-use resource […]
Before you can sell anyone a used car, you first have to earn their trust. Buyers need to feel comfortable at your dealership, and confidence engaging with your sales representatives. Given the common characterization of used car salesmen as shady […]
Information is a precious thing—especially the information you collect from your customers. Take, for example, email contact information. It’s easy enough to gather email addresses from your customers and website visitors, but knowing what to do with it is tougher. […]
When it comes to used car sales, trust is critical. We all know the reputation that used car dealers have—whether fairly or not—as being shady or dishonest. While that stigma is starting to fade, the fact remains that, before you […]
Your dealership website serves a number of purposes. Hopefully it ranks well, and helps your dealership be discovered by interested buyers—but if that’s all your site is doing, then it’s falling short. Remember that your dealership website is the first […]
For auto dealerships, all search—all marketing—is local. That much is evident from a recent Dealer Marketing report, which notes that, in 2017, auto dealers and manufacturers spent more than $12.06 billion on local advertising. Why Local Search Matters for Your […]
More and more, used car dealerships live or die by the quality of their website. Your dealership website is a virtual showroom; it’s the first impression most consumers will ever have of your business. A good website results in phone […]
There are a lot of people out there, searching for their next used vehicle—and thanks to the Internet, it’s never been easier for your dealership to connect with them. The hard part is knowing which channels you can use to […]