Chances are, your used car dealership isn’t the only game in town. There are plenty of other showrooms where buyers can go to browse. For you to get those buyers in your door, you’ve got to meet them where they […]
The used car shopping experience doesn’t start in your dealership showroom or lot. It starts online, with your buyers doing ample research about what kind of car they want to buy—and where they want to buy it from. In other […]
Your used car dealership doesn’t need to be active on every single social network, but it should have a presence on Facebook. That’s because Facebook is simply the most popular of all social networks—and that’s probably not going to change […]
One of your dealership’s most valuable assets is your email list—frankly, the best resource you have for directly reaching out to your customer base. Then again, that list is only meaningful when you use it judiciously. Many dealerships struggle to […]
It’s a scenario that used car sales reps know all too well: You’ve just spent several minutes talking with a potential buyer, only to have them say they need to go home and think about their decision rather than signing […]