In the age of Facebook Ads, Snapchat Stories, and YouTube videos, Craigslist might seem a little old-school; a little behind the times. For independent auto dealerships, though, it’s a surprisingly evergreen marketing tool. In fact, in 2017, Craigslist remains one of the best channels for auto dealers looking to sell cars.
But what makes Craigslist such a meaningful and effective tool? There are a number of benefits to consider. In this post, we’ll outline some of the main ones.
The Benefits of Using Craigslist at Your Used Car Dealership
Craigslist will get you traffic—and that in turn will get you sales.
A common misconception among dealers is that Craigslist is all about selling cars. That’s certainly part of it, but remember that you’re also selling your dealership—your brand and your reputation. Your Craigslist ads provide a way to get consumers interested in clicking through to your website—and that brings you one step closer to getting them to call and make an appointment.
How much traffic does Craigslist bring in, though? According to Get My Auto’s internal data, it amounts to more traffic than Autotrader and Cars.com combined; other than Facebook, there is no online traffic source we recommend more highly.
Craigslist shoppers are ready to buy.
It’s not just that Craigslist provides you traffic, either. It’s that the people who come to your site have the intention of buying—and soon! In fact, studies have shown that, on average, Craigslist shoppers close 13 days sooner than other shoppers—and with a 12 percent close rate.
There’s a formula you can master.
Something else that’s important to note about Craigslist: With the right skill and strategy, you can send your listings to the top of the page, helping you capture as much traffic as possible from local shoppers.
Indeed, with the smart approach to optimizing your ads, you can truly outflank your competition on Craigslist. And that brings us to our final point…
Craigslist can be incredibly easy.
Hitting all the right notes in your Craigslist ads is surprisingly easy—especially when you have an app to guide you. And Get My Auto offers one; with our Craigslist Wizard tool, you can position all your posts for maximum visibility and maximum success, all with minimal effort. It makes it simple to use this powerful marketing platform for all its worth.
Get Help with Your Craigslist Ads
In addition, you can always reach out to our marketing gurus to learn more about acing your Craigslist posts. Get My Auto is a digital marketing agency that works exclusively with independent auto dealerships, and we’d love to help you leverage Craigslist more effectively.
Reach out to Get My Auto today and let’s talk about using Craigslist to turn over more inventory.