With more than 600 million active users, Instagram is not a platform that dealership marketers can ignore. In fact, Instagram is not only popular and influential, but it is uniquely suited to meet the branding needs of dealerships, its image- […]
Buying an automobile is always a big financial decision—and as such, it’s only natural that consumers would approach it with due diligence. Much research goes into the auto buying decision—and now, more than ever, that research happens at home, via […]
Craigslist is nothing new, and it’s certainly nothing flashy. As such, many dealers are tempted to ignore it, to exclude it from their marketing efforts altogether. This is a critical error. Consider that Craigslist remains one of the 50 most […]
There is a common assumption among dealerships that the best way to reach more consumers is to lower prices—slashing those sticker costs in order to outflank the competition. It’s a race to the bottom, and in the past it may […]
Online reputation management is one of the most frequently overlooked marketing activities, particularly among independent auto dealers. It’s also one of the most important. Simply put, today’s consumers do their homework. They compare various dealerships on the Web before they […]
Craigslist may not be flashy or new any longer, but it remains a top online shopping destination—and one that auto dealers cannot afford to ignore. In fact, Get My Auto’s team endorses Craigslist as one of the truly essential dealership […]
In marketing, it’s always important to know your audience, and to be aware of the demographics you’re trying to reach. Ultimately, the goal for your dealership is to sell cars, which means you want to market to people who actually […]
Dealer marketing efforts tend to focus on bringing new customers into the showroom—and that’s obviously important. A new customer focus alone is not enough to grow a dealership, however. There also needs to be an effort made toward customer retention—ensuring […]
Many independent auto dealers are hesitant to show pricing information online—and we can’t say that we blame them. After all, buyers have access to many online resources that show them manufacturers’ recommended pricing as well as wholesale pricing—so if your […]
Your dealership may be getting some good traffic to its website—but out of all your visitors, how many of them actually become paying customers? According to our data, only about two percent of dealership visits lead to immediate conversions. So […]