In marketing, it’s always important to know your audience, and to be aware of the demographics you’re trying to reach. Ultimately, the goal for your dealership is to sell cars, which means you want to market to people who actually […]
Dealer marketing efforts tend to focus on bringing new customers into the showroom—and that’s obviously important. A new customer focus alone is not enough to grow a dealership, however. There also needs to be an effort made toward customer retention—ensuring […]
Many independent auto dealers are hesitant to show pricing information online—and we can’t say that we blame them. After all, buyers have access to many online resources that show them manufacturers’ recommended pricing as well as wholesale pricing—so if your […]
Your dealership may be getting some good traffic to its website—but out of all your visitors, how many of them actually become paying customers? According to our data, only about two percent of dealership visits lead to immediate conversions. So […]
One of the best ways to generate leads for your dealership is to post inventory on Craigslist. We encourage dealerships to get started with Craigslist sooner rather than later, yet we also understand that embracing a new marketing medium can […]
In recent years, automotive assembly lines have grown increasingly complex; the process of assembling a vehicle has become so technically intricate that many auto plants now require workers to have advanced technical degrees. And that’s not the only aspect of […]
Today’s auto sales landscape is a volatile, often unpredictable one—and independent dealerships face many challenges as they seek to capture and convert leads. Some of these obstacles are the expected ones—hurdles that stem from the competition, or from changes to […]
Believe it or not, independent auto dealers can make a killing by posting ads to Craigslist. We’re forever saying that this is the most overlooked, least understood of all dealer marketing tools, and that dealers ignore it at their own […]
Digital ad spend is ever on the rise—and marketers can sometimes struggle to keep pace. That’s especially true in competitive fields like automotive sales, where today’s used car dealers are often unsure where to allocate their ad bucks for the […]
Most auto dealers are aware of the critical importance of video marketing. They’ve seen the statistics. They know fully well that the presence of video within the Facebook newsfeed has grown by 360 percent in the past couple of years. […]