One of your dealership’s most valuable assets is your email list—frankly, the best resource you have for directly reaching out to your customer base. Then again, that list is only meaningful when you use it judiciously. Many dealerships struggle to […]
It’s a scenario that used car sales reps know all too well: You’ve just spent several minutes talking with a potential buyer, only to have them say they need to go home and think about their decision rather than signing […]
When it comes to marketing your used car dealership, nothing’s more central than your website—your online showroom, your virtual billboard, the first impression potential buyers will have of your business. Dealer websites are so important, in fact, that we recommend […]
When it comes to the success of your used car dealership, trust is one of the most important factors. Simply put, dealerships are a dime a dozen; there are plenty of places where buyers can go for their next used […]
A blog can prove highly advantageous to your used car dealership. It provides you with a way to communicate your subject matter expertise, to earn the trust of your readers, and to educate buyers before they come into your dealership. […]
In order for your used car dealership to be successful, you’ve got to be ready to connect with buyers in all demographics—and that includes millennials. To put it mildly, these younger buyers differ from their parents in many different ways. […]
Craigslist is an invaluable venue for selling your used vehicle inventory—but while it presents boundless opportunity, it also poses some limitations and drawbacks. Consider that you have only a few short sentences to convince someone to come visit your showroom, […]
At the risk of stating the obvious, used cars don’t sell themselves—not even the very best ones. For your dealership to move units, it’s going to require you to have a robust and highly-trained sales team. This last point is […]
We all like receiving positive feedback—and by the same token, none of us like being told that we’re doing a poor job. For most businesses, though, mixed feedback is just par for the course. Consider your used car dealership. Hopefully, […]
For used car dealerships, there is a practically limitless number of marketing tools and resources out there. The problem is, your marketing budget isn’t limitless—so how do you determine which marketing tools are worthy of your investment? There are a […]