We’re living in the midst of the digital revolution, and technology now forms a part of almost everything that we do. As this technology helps us to become more connected, consumer trends and demands in the automotive industry are changing, […]
There are a number of ways to improve the ranking potential of your dealer website. Sometimes, the simplest and easiest SEO opportunities are the ones that get overlooked; this is especially so with technical SEO components, which aren’t always flashy, […]
For years, Facebook Ads has been one of the most valuable platforms for independent auto dealers looking to connect with their target audience. Now, that may be starting to change. While Facebook Ads remains a highly effective platform, it’s also […]
When it comes to your dealer website, there are few metrics more critical then user experience—UX, as it’s commonly abbreviated. Put simply, UX refers to the way in which your site welcomes the user; how easy it is for them […]
Today’s used car dealerships are increasingly keen on posting their inventory to Craigslist—and it’s not difficult to understand why. Craigslist is inarguably the best place to connect with highly motivated local buyers. Studies confirm that the people shopping on Craigslist […]
Has your used car dealership been reviewed on Google? If it hasn’t yet, it likely will be; Google reviews are an increasingly popular way for consumers to let each other know about their experiences with local businesses. As such, your […]
The term user experience, or UX, describes the ease with which a visitor to your website can find the information they’re looking for; in short, it’s a measure of how welcome your website visitors feel. Positive UX not only helps […]
Before you know it, the holiday season will be here in full force, bringing both unique challenges and rare opportunities for independent used car dealerships. It can be a hectic time of the year, for certain. Your dealership may experience […]
The holiday season is upon us, with the end of the year coming fast behind it. For used car dealerships, this is a season of both unique challenges and opportunities. Today, we’d like to recommend a few strategies that can […]
We’ve said time and time again that Craigslist is one of the very best platforms for independent dealerships to display their inventory. So what does it mean if you’ve been investing in Craigslist but not seeing results? Simply that you […]