Is your dealership website simply a placeholder, occupying space on the Web—or does it actually work for you? A really good dealership website can be nearly as valuable as a full-time employee. (Indeed, your website works for you 24/7/365!) But […]
Even at a used car dealership, there is such a thing as a vehicle that’s just too old. Aging inventory—cars or trucks that languish on the lot past the 60-day marker—take up space, eat into profit margins, and only grow […]
Dealership marketing trends are always evolving—partly because technology itself is evolving, and partly because consumer behavior changes along with it. For your dealership to remain competitive, it’s vital to stay abreast of changing trends. Here are four things to watch […]
In the age of Facebook Ads, Snapchat Stories, and YouTube videos, Craigslist might seem a little old-school; a little behind the times. For independent auto dealerships, though, it’s a surprisingly evergreen marketing tool. In fact, in 2017, Craigslist remains one […]
More and more consumers are doing their used car research online before they go to an actual dealership showroom. What this means, most basically, is that your dealership needs to be discoverable in the search engine algorithms. There are many […]
Where do your buyers come from? How do they make their purchasing decisions? And which online channels ultimately lead them to call or visit your dealership? These are important questions for your dealership to answer before you launch a digital […]
Dealer marketing is ever-changing—and for a number of reasons. For one thing, dealer marketing technology is constantly advancing and improving. Additionally, consumer behaviors can ebb and flow. What’s critical for your dealership is knowing where things are headed—and preparing accordingly. […]
Cash flow is the lifeblood of any independent auto dealership—and as such, dealers simply can’t afford to have aging inventory that languishes on their lot. Inventory needs to be sold in a minimum of 90 days—and at some dealerships, the […]
At Get My Auto, one of our key service offerings is dealership-centered software products. We are tech innovators, and as such we know full well what dealerships are looking for in their software packages. Good marketing, CRM, or Craigslist automation […]
When done right, a Craigslist post can be an invaluable lead generator for your auto dealership. Of course, not all Craigslist ads are created equal. Without high-level strategy, your dealership’s Craigslist efforts can come up short—essentially just wasting money and […]