When you invest money in marketing your dealership—whether through Web design, PPC, SEO, social media, or email—you obviously want to see a return. The question is, how can you tell when your dealership marketing efforts are really paying off? Here […]
Any business that can’t easily be found on the Web might as well be invisible; in fact, it might as well not exist at all. That’s a bold statement, but in today’s world, it’s really true. Consumers use the Web […]
Is your dealership website simply a placeholder, occupying space on the Web—or does it actually work for you? A really good dealership website can be nearly as valuable as a full-time employee. (Indeed, your website works for you 24/7/365!) But […]
Even at a used car dealership, there is such a thing as a vehicle that’s just too old. Aging inventory—cars or trucks that languish on the lot past the 60-day marker—take up space, eat into profit margins, and only grow […]
Dealership marketing trends are always evolving—partly because technology itself is evolving, and partly because consumer behavior changes along with it. For your dealership to remain competitive, it’s vital to stay abreast of changing trends. Here are four things to watch […]
In the age of Facebook Ads, Snapchat Stories, and YouTube videos, Craigslist might seem a little old-school; a little behind the times. For independent auto dealerships, though, it’s a surprisingly evergreen marketing tool. In fact, in 2017, Craigslist remains one […]
More and more consumers are doing their used car research online before they go to an actual dealership showroom. What this means, most basically, is that your dealership needs to be discoverable in the search engine algorithms. There are many […]
Where do your buyers come from? How do they make their purchasing decisions? And which online channels ultimately lead them to call or visit your dealership? These are important questions for your dealership to answer before you launch a digital […]
Dealer marketing is ever-changing—and for a number of reasons. For one thing, dealer marketing technology is constantly advancing and improving. Additionally, consumer behaviors can ebb and flow. What’s critical for your dealership is knowing where things are headed—and preparing accordingly. […]
Cash flow is the lifeblood of any independent auto dealership—and as such, dealers simply can’t afford to have aging inventory that languishes on their lot. Inventory needs to be sold in a minimum of 90 days—and at some dealerships, the […]