Believe it or not, independent auto dealers can make a killing by posting ads to Craigslist. We’re forever saying that this is the most overlooked, least understood of all dealer marketing tools, and that dealers ignore it at their own […]
Digital ad spend is ever on the rise—and marketers can sometimes struggle to keep pace. That’s especially true in competitive fields like automotive sales, where today’s used car dealers are often unsure where to allocate their ad bucks for the […]
Most auto dealers are aware of the critical importance of video marketing. They’ve seen the statistics. They know fully well that the presence of video within the Facebook newsfeed has grown by 360 percent in the past couple of years. […]
On the surface, it would seem like the world of car buying is becoming increasingly digitized. Study after study confirms that today’s buyers want to spend as little time as possible in the showroom. They would rather do the bulk […]