One of the most basic tenets of marketing is that you have to know your audience—and you have to be able to tailor your message to address their particular pain points and consumer needs. For used car dealerships, a big […]
For some used car dealerships, Craigslist is their secret weapon—their ace in the hole. It allows them to move units, stay connected with buyers, and improve their bottom line. For other dealerships, however, Craigslist turns out to be little more […]
Looking to bring more foot traffic to your lot? More online traffic to your website? More inquiries? More conversions? More benefit to your bottom line? It all comes down to marketing—and for used car dealers, there are always ways to […]
Craigslist can be a powerful lead generation tool for your used car dealership. In fact, it can be a robust sales hub, but only when you use it correctly. A big part of this is writing good vehicle descriptions to […]
Instagram is a lot of fun—but can it also be a useful tool for used car dealerships, looking to actually move inventory? You’d better believe it can. The first step to making that happen is to be clear about your […]
Social media in general (and Facebook in particular) can be an invaluable outreach tool for used car dealerships. Powerful though it may be, it’s by no means foolproof. Social media marketing only works when there is a right strategy in […]
As the owner or manager of a used car dealership, you obviously want buyers to come down to your showroom or lot. Before they visit you in person, though, most consumers are going to spend some time doing online research. […]
Used car dealerships can benefit greatly from a robust social media presence—yet with so many social platforms to choose from, many dealership managers feel overwhelmed, or else spread too thin. We believe that there are some platforms that are more […]